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96% of US users opt out of app tracking in iOS 14.5, analytics find
Some of the first data on user behavior exceeds advertisers' worst fears.
It seems that in the United States, at least, app developers and
advertisers who rely on targeted mobile advertising for revenue are
seeing their worst fears realized: Analytics data published this week
suggests that US users choose to opt out of tracking 96 percent of the
time in the wake of iOS 14.5.
When Apple released iOS 14.5 late last month, it began enforcing a
policy called App Tracking Transparency. iPhone, iPad, and Apple TV apps
are now required to request users' permission to use techniques like
IDFA (ID for Advertisers) to track those users' activity across multiple
apps for data collection and ad targeting purposes.
The change met fierce resistance from companies like Facebook, whose
market advantages and revenue streams are built on leveraging users'
data to target the most effective ads at those users. Facebook went so
far as to take out full-page newspaper ads claiming that the change
would not just hurt Facebook but would destroy small businesses around
the world. Shortly after, Apple CEO Tim Cook attended a data privacy
conference and delivered a speech that harshly criticized Facebook's
business model.
Nonetheless, Facebook and others have complied with Apple's new rule to
avoid being rejected from the iPhone's App Store, though some apps
present a screen explaining why users should opt in before the
Apple-mandated prompt to opt in or out appears.
This new data comes from Verizon-owned Flurry Analytics, which claims to
be used in more than one million mobile apps. Flurry says it will update
the data daily so followers can see the trend as it progresses.
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Full article is here:
https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/
Facebook is threatening to charge for their service because of Apple's
policy. Boo-hoo.
More and more of my friends and relatives are giving up on Facebook and
that's very good to see.
--
John C. BS206. No ad, CD, commercial, cripple, demo, nag, pirated,
share, spy, time-limited, trial or web wares for me please. I filter out
posts made from Google Groups and cross-posted (sent to more than one
newsgroup at a time) messages. I recommend you do likewise.