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Additionally, the U.S. Postal Service has started an investigation into the company, called Thepayline.com, confirmed Tampa spokeswoman Linda Walker.
Local consumer officials haven't gone so far as to tell people they should not send their money to Thepayline.com. But they are telling consumers they see lots of red flags in the company's operation that are often symptoms of problems.
Richard Robles, a Miami attorney investigators believe is the company contact, did not return a phone call Monday.
One reason investigators don't like the looks of Thepayline.com deal is that the outfit won't take credit card payments for the $200 membership fee, which allows consumers some financial protection in case of a dispute. The company asks prospects to mail cashier's checks or cash to a mail stop in Palm Harbor.
There is no company office there, and the phone number connects prospects to an answering machine in Kansas.
So prospects ``really don't know where the money is going to go, and they should proceed with caution,'' said Deborah Berry, investigator with Pinellas County Consumer Protection.
Thepayline.com also tries to get members to recruit other new members who will each bring in $200 and added prospects.
This system, where customers recruit new customers, is called multilevel marketing and is legitimately used by established companies such as Avon.
But multilevel marketing plans are also used frequently on the Internet to convince people to invest in fictitious goods or services that won't sell, according to a study released last year by the Federal Trade Commission.
The FTC would not confirm reports that is has been asked to investigate this case.
Unfortunately, almost anyone can set up, for relatively low cost, a Web page that makes them look as legitimate as a well-established company, said Lawrence Wolfenden. He's a special agent for the FBI in Tampa who is also a local contact of the national Internet Fraud Complaint Center.
Wolfenden and the FBI would not comment on whether it is looking into the company.
In general, consumers trying to figure out whether a Web site is legitimate should see if they can:
-- Locate the company.
-- Find out where it is incorporated and who regulates it.
-- Identify the management and its experience.
-- Read audited financial records.
-- See whether the physical address, phone number and Web domain are in the same city, he cautioned. Offshore addresses are a bad sign.
Consumers with a question or a complaint about a Web site can consult the Internet Fraud Center at www.ifccfbi.govJo-Ann Johnston can be reached at (813) 259-7804 or jfjoh...@tampatrib.com