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Ezines and Marketing

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dog_byte

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Sep 6, 1997, 3:00:00 AM9/6/97
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Ezines are rapidly becoming one of the most popular marketing tools on the internet! An ezine is an electronic magazine
or newsletter like the one you're reading right now. The number of ezines on the net has exploded from a few hundred in
1993 to a number in the thousands in 1996. (Growing too rapidly for an accurate count.) There are ezines on hundreds of
different subjects!

Now before I go into details on ezine marketing, I must first explain the difference between the two very distinct types
of ezines on the net.

The first type of ezine is basically a web site. Anyone that has the web address can check out the ezine. Some are free
and others charge a subscription fee. Although this type of ezine is very nice to look at (graphics and sometimes audio
included) the marketing value is not nearly as strong as the next type.

The next type of ezine is delivered directly to your email address, like this ezine. That's what makes it so popular
with online marketers. Since people don't have to actively seek out each issue, the marketing value is boosted greatly!

These "email ezines" have begun to grow in number very rapidly, as more and more people jump on the internet. Most of
these are free to subscribe to and run weekly. Although not as fancy as a "web ezine", (email ezines are currently text
only) this type of ezine has proven to be an excellent marketing tool.

Take a look at the advertising section of your favorite email ezine. The reason there are so many ads there is simple...
ezine advertising works! Not only do you reach your target audience, you reach them by the thousands. Of all the online
marketing methods available, this could be the most effective. Many larger companies are just starting to realize this
and are starting to explore this exciting new advertising medium. Compared with the high costs of web site banner
advertising, ezine advertising is a bargain!

* Article courtesy of JDD Publishing, Home of "The BizWeb E-Gazette!" For a free subscription,
Mailto:Subs...@JDD-Publishing.com today! Get the details on their book about low cost effective internet marketing,
Mailto:Info...@infoback.net. Want some FREE online marketing help? Visit JDD Publishing on the web at
http://www.BIZWEB2000.com.

This and other marketing articles are available at Dog Byte Enterprises' Web Site. We offer:
Important Resources for you!

FREE
100 word classified ad, plus a seven word heading. Can include a link to your site and your e-mail. Classified
advertising is an important business tool for promoting and marketing your on-line venture. Ads stay on-line for one
year. Please view our guidelines for submitting ads, and use the form provided

FREE
Search Bizweb's Magic File System, or join a business form or chat. Network your business.

FREE
Marketing articles to assist you in developing your business. We are also looking for articles. If you have written one
you would like to see published on the Web, please submit it for consideration. All articles give full credit to the
author; authors URL and e-mail address where applicable. A great way to be noticed.

FREE
Homepage resources. Trying to learn how to write html, or find some places that offer graphics, java, java script or
even learn about Server Side Includes? You can't miss these bookmarks.

FREE
HTML lessons on-line. Although still under construction, there is more than enough info here to "get your feet wet".

FREE
Employment! We are looking for contract employees for our sales department. Sell advertising on-line or off line and
make a 70% commission on all ads. No cost to start, or ever. A complete part-time or full-time business you can operate
from your home.

FREE
Chat! Network with other ad brokers or connect through our chat to any number of channels hosted by "Chat Planet".

DISPLAY ADS
Make your business visible. Ads can contain pictures, links, and two full pages of text. This is a great way, and an
inexpensive way to promote your business or already existing Web site. This will help drive your traffic to your site.
Each ad is hosted for one year and submitted to twenty search engines.

You can receive these benefits for you or your business right now. Visit us at:
http://www.wipd.com/~dogbyte/ and bookmark this site now.

Steve MacLellan
Marketing Executive

==============================
Dog Byte Enterprises
mac...@cwave.com
http://www.wipd.com/~dogbyte/
==============================
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Dog Byte Classifieds
mac...@cwave.com
http://www.wipd.com/~dogbyte/
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