Internet price war
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are no longer just for pre-orders.
Amazon.com was offering hardcovers of John Grisham's "Ford County" and
Barbara Kingsolver's "The Lacuna" for just $9 on Tuesday, the official
release date for both books - Amazon.com: http://xrl.us/PriceWar -.
Hardcovers generally have a list price of $24 or higher.
In mid-October, Walmart.com announced dramatic discounts for
pre-orders of "Ford County," Sarah Palin's "Going Rogue" and other
popular November publications. Wal-Mart.com initially charged $9 for
the books, a price quickly matched by Amazon.com, then dropped to
$8.98 by Wal-Mart.com.
Authors, publishers and rival booksellers worry that cutting the price
so low will harm competition and force down the cost of books overall,
leading to a reduction in author advances.
On Tuesday, Walmart.com was selling "Ford County" for $12 and "The
Lacuna" for $13.50. Another price cutter, Target.com, was selling
"Ford County" for $15 and "The Lacuna" for $18.89.