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Midwest Book Review
Sep 30, 2012, 12:53:55 AM9/30/12
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The Business Shelf
The Kickstarter Handbook
Don Steinberg
Quirk Books
215 Church Street, Philadelphia, PA 19106
9781594746086, $14.95, www.quirkbooks.com
Start up money is the most difficult part of a business. "The Kickstarter Handbook: Real-Life Crowdfunding Success Stories" is a business inspirational guide from Don Steinberg, as he shares true stories of Kickstarter success, of people coming to the internet with good ideas and getting the money they sought, and succeeding with their ideas. "The Kickstarter Handbook" is a strong pick for those who think they have a good idea and are seeking advice to really give it wings, highly recommended.
Dominate Your Space
Greg DiCillo
Life Cycle Strategies, Inc.
37923 Brown Avenue, Willoughby, OH 44094
9780615594071, $16.95, www.lifecycle.us.com
Leadership blazes the way towards business success. "Dominate Your Space: Unleashing the Power of Your Product Managers" is a business advisory guide from Greg DiCillo who advises readers how to best add to their management potential and embracing the strengths of one's business while improving on its weaknesses. "Dominate Your Space" is a must for those who want to lead and manage their business more effectively, highly recommended.
The Cold Calling Equation
Michael Halper
Launch Pad Solutions
908 Town and Country Blvd, Suite 312
Houston, TX 77024
9781468173543, $15.95, www.amazon.com
When you call someone out of the blue, you better make sure the call is worth their time. "The Cold Calling Equation: Problem Solved" is guide to the ins and outs surrounding the practice of cold calling for business and how to make it worth both parties while. For anyone who wants to more aggressively push their business, "The Cold Calling Equation" is worth considering.
Walmart
Bryan Roberts and Natalie Berg
Kogan Page USA
1518 Walnut Street, Suite 1100
Philadelphia, PA 19102
9780749462734, $39.95, www.koganpageusa.com
Walmart: Key Insights and Practical Lessons from the World's Largest Retailer is published to mark Walmart's 50th anniversary and provides an objective history following the company's financial ups and downs, decision-making process, and innovations. Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding.
Professional Presence
Peggy Noe Stevens
Greenleaf Book Group
PO Box 91869, Austin, TX 78709
9781608322794, $21.95, www.greenleafbookgroup.com
Professional Presence: A Four-Part Program for Building Your Personal Brand provides a unique step-by-step program for developing the social skills needed to achieve business and professional success, and is a top recommendation for business collections. The four-part learning process addresses business etiquette, personal brand development, professional presentation and people skills, offering exercises that teach behavioral modifications, strategies for success, and how to handle typical business environment challenges. The author runs a global image branding business, helping companies and individuals master critical image-making skills. Each chapter concludes its lesson with an exercise scenario designed to test the reader's newfound skills. The result is a powerful guide for any business reader.
Private Practice Made Simple
Randy J. Paterson
New Harbinger Press
5674 Shattuck Avenue, Oakland, CA 94609
9781608820238, $39.95, www.newharbinger.com
Private Practice Made Simple: Everything You Need to Know to Set Up and Manage a Successful Mental Health Practice tells how to run a private practice more efficiently, and covers all the basics from setting up a practice from scratch to modifying a practice's routines for greater profit. It's a complete tool kit in a book and begins with the basics of locating an office, setting up a treatment room, organizing client information, adopting a fee structure, and more. It comes from a psychologist who established a successful clinic in Canada and who has much experience with setting up and managing a mental health practice. Highly recommended!
Leaders Make the Future, second edition
Bob Johansen
Berrett-Koehler Publishers Inc.
235 Montgomery Street, Suite 650
San Francisco, CA 94104-2916
9781609944872, $29.95, www.bkconnection.com
The second revised edition of Leaders Make the Future has been expanded with new tools and resources and uses the latest ten-year forecast from the Institute for the Future to explore forces that are substantially altering the nature of leadership and its skills. This edition includes new examples, new forecasts, and blends in the lessons Johansen has learned about applying these skills in business and leadership roles. Two new forces are identified as future concerns: the "digital natives" who are growing up in a completely digital world, and cloud-based supercomputing, which is enabling new forms of connection and commerce. A 'must' for any business library!
Reinventing Fire
Amory B. Lovins and Rocky Mountain Institute
Chelsea Green Publishing Company
85 North Main Street, Suite 120
White River Junction, VT 05001
9781603583718, $34.95, www.chelseagreen.com
REINVENTING FIRE: BOLD BUSINESS SOLUTIONS FOR THE NEW ENERGY ERA offers new insights to revitalize business models and solve political and social gridlock - all lead by a new approach to profit. Some thirty years of experience make for a well-grounded, practical analysis blending market-based solutions across industries and providing keys to more efficient competition strategies. It's a call to action that offers many opportunities for businesses that would consider wide-ranging changes, and is a powerful 'plus' for any interested in experiences of new and proven-successful business approaches.
Entrepreneur Press
c/o The McGraw Hill Companies
Two Penn Plaza, 11th Floor
NY, NY 10121-2298
www.entrepreneurpress.com
Entrepreneur Press and Rich Mintzer's START YOUR OWN FOOD TRUCK BUSINESS (9781599184142, $19.95) offers keys to beginning a cart, trailer, kiosk or gourmet truck food business and provides many keys to the basics of mobile catering. Six mobile food opportunities are surveyed in a discussion of how to identify customers, create a mobile menu, outfit a vehicle, hire help, and publicize one's mobile location(s). As this information is normally not part of your usual business startup guide, Start Your Own Food Truck Business will prove an essential key to any who want to begin such a venture. Chad Barr and Alan Weiss' MILLION DOLLAR WEB PRESENCE: LEVERAGE THE WEB TO BUILD YOUR BRAND AND TRANSFORM YOUR BUSINESS (9781599184340, $21.95) comes from an internet expert and business strategist who here provides a formula for greater productivity and global influence via the Web. Its focus is on building a brand and marketing it - and there is a distinct difference between a web presence and and a stand-alone web site. From creating a 'sticky' web presence to building a compelling newsletter and successful blog, this is a powerful key to business success and should not be missed!
Harvard Business Review Press
c/o Harvard Business School Press
60 Harvard Way, Boston, MA 02163
www.hbr.org/books
Leslie A. Perlow's SLEEPING WITH YOUR SMARTPHONE: HOW TO BREAK THE 24/7 HABIT AND CHANGE THE WAY YOU WORK (9781422144046, $27.00) provides a lively survey of connectivity and how a worker can disconnect yet become more productive. All it takes to achieve this goal is collaboration between you and your team. This study is based on an experiment with a six-person team at The Boston Consulting Group which triggered a global initiative involving over nine hundred teams in over thirty countries. These teams assessed their relentless workweeks and changed how they worked - with the added bonus of becoming more satisfied with their work-life balance, and more efficient. Any business collection needs this important and ground-breaking key to better business productivity and employee management. Boris Groysberg and Michael Slind's TALK, INC: HOW TRUSTED LEADERS USE CONVERSATION TO POWER THEIR ORGANIZATIONS (9781422173336, $30.00) offers a strong key for business leaders seeking to make their big companies 'feel' small to consumers, showing how to use conversation-powered leadership as a way of animating the organization with the same energy it experienced when it was new. Face-to-face conversation provides opportunities even with new social media: TALK INC. uses the experiences of successful leaders at company helms around the world to explore how to make a growing company more interactive and inclusive at all levels, and is a top pick for any business collection.
Social Marketology
Ric Dragon
The McGraw Hill Companies
Two Penn Plaza, 11th Floor
New York, NY 10121-2298
9780071790499, $25.00, www.books.mcgraw-hill.com
Today's world is a world of connectivity. "Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever" is a guide to crafting a more perfect social marketing strategy for your business, no matter what that business is. Encouraging readers to embrace their vision, finding your customer base and community and much more, Ric Dragon brings forth a comprehensive method for reaching out efficiently and effectively to potential customers. "Social Marketology" is a must for any business who understands that the internet holds the key to their businesses success.
How to Get Started in Export
John Westwood
Kogan Page USA
1518 Walnut Street, Suite 1100
Philadelphia, PA 19102
9780749463717, $14.95, www.koganpageusa.com
Exports are the basis of profit for an international business. "How to Get Started in Export" is a business guide for those who want to expand their business beyond national borders. Touching on the considerations that much be pondered for those who want to embark on this business endeavor, good strategy with pricing and costs, and dealing the many hurdles that may come, "How to Get Started in Export" is a fine read with plenty to consider, highly recommended for ambitious business managers.
The 7 Hidden Reasons Employees Leave
Leigh Branham
Amacom Books
1601 Broadway
New York, NY 10019
9780814417584, $24.95, www.amacombooks.org
A good employee is hard to replace, and that's why a high turnover rate is a terrible thing. "The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late" explores the nature of employees quitting, as Leigh Branham explores what sets employees off of the job. Exploring the nature of worker expectations not being met, wrong career for the wrong, lack of guidance, and much more. "The 7 Hidden Reasons Employees Leave" is a must for managers and administrators who want to make sure the people they hire are in for the long haul.
The Pivot Point
Victoria M. Grady & James D. Grady
Morgan James Publishing
4410 E Claiborne Square, Suite 334
Hampton VA 23666-2071
9781614483007, $14.95, www.morganjamespublishing.com
A business needs change to place it all together. "The Pivot Point: Success in Organizational Change" is a business guide from Victoria M. Grady & James D. Grady as they provide an insightful guide to changing one's business management scheme for greater success in their business, including the increasingly common pitfalls that many management change situations often lead to. With plenty of advice for making a fully functioning management strategy that will flourish in years to come, "The Pivot Point" is a strong addition to business and management collections.
Raising Capital, third edition
Andrew J. Sherman
Amacom
1601 Broadway, New York NY 10019-7420
9780814417034, $34.95, www.amacombooks.org
RAISING CAPITAL: GET THE MONEY YOU NEED TO GROW YOUR BUSINESS, 3RD EDITION is packed with tools for building business plans, preparing loan proposals, and locating revenue sources, and offers keys to effective fundraising based on the latest trends in the domestic and global capital markets. The various resources featured can offer funding to start-ups, rapid growth companies and seasoned businesses alike, and offers all kinds of resources for borrowing money from commercial banks, government and private sources alike. A fine key to any looking to build a business!
Oracles
Donald N. Thompson
Harvard Business Review Press
c/o Harvard Business School Press
60 Harvard Way, Boston, MA 02163
9781422183175, $26.00, www.hbr.org/books
ORACLES: HOW PREDICTION MARKETS TURN EMPLOYEES INTO VISIONARIES explains how the wisdom of crowds and crowd behavior patterns has led to the evolution of prediction markets, a unique approach used by Google, Microsoft and even the CIA to tap employee insights on business. There are a range of prediction markets that can help businesses make more profitable decisions and ORACLES shows how to tap employee interests to replace surveys and gain more accurate perspectives on future trends. Retired employees also represent a gold mine of possibilities - this documents the successes and failures of real organizations, identifying their roadblocks to success and providing a fine key to future profits without the meetings and market research currently involved.
No B.S. Grassroots Marketing
Dan S. Kennedy & Jeff Slutsky
Entrepreneur Press
c/o The McGraw Hill Companies
Two Penn Plaza, 11th Floor, NY, NY 10121-2298
9781599184395, $17.95, www.entrepreneurpress.com
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profit of Local Small Businesses provides a fine overview of a local grassroots marketing plan to help increase customer retention and build a thriving long-term business. From truths surrounding grassroots marketing to how to use media as an extension of personality and relationships and why most local marketing programs fail, this teaches the basics of how to use technology and personal approaches to fine-tune concrete business objectives, and is a pick for any small business holding.
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at www (dot) midwestbookreview (dot) com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to Frugalmuse (at) aol (dot) com (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
The Kickstarter Handbook
Don Steinberg
Quirk Books
215 Church Street, Philadelphia, PA 19106
9781594746086, $14.95, www.quirkbooks.com
Start up money is the most difficult part of a business. "The Kickstarter Handbook: Real-Life Crowdfunding Success Stories" is a business inspirational guide from Don Steinberg, as he shares true stories of Kickstarter success, of people coming to the internet with good ideas and getting the money they sought, and succeeding with their ideas. "The Kickstarter Handbook" is a strong pick for those who think they have a good idea and are seeking advice to really give it wings, highly recommended.
Dominate Your Space
Greg DiCillo
Life Cycle Strategies, Inc.
37923 Brown Avenue, Willoughby, OH 44094
9780615594071, $16.95, www.lifecycle.us.com
Leadership blazes the way towards business success. "Dominate Your Space: Unleashing the Power of Your Product Managers" is a business advisory guide from Greg DiCillo who advises readers how to best add to their management potential and embracing the strengths of one's business while improving on its weaknesses. "Dominate Your Space" is a must for those who want to lead and manage their business more effectively, highly recommended.
The Cold Calling Equation
Michael Halper
Launch Pad Solutions
908 Town and Country Blvd, Suite 312
Houston, TX 77024
9781468173543, $15.95, www.amazon.com
When you call someone out of the blue, you better make sure the call is worth their time. "The Cold Calling Equation: Problem Solved" is guide to the ins and outs surrounding the practice of cold calling for business and how to make it worth both parties while. For anyone who wants to more aggressively push their business, "The Cold Calling Equation" is worth considering.
Walmart
Bryan Roberts and Natalie Berg
Kogan Page USA
1518 Walnut Street, Suite 1100
Philadelphia, PA 19102
9780749462734, $39.95, www.koganpageusa.com
Walmart: Key Insights and Practical Lessons from the World's Largest Retailer is published to mark Walmart's 50th anniversary and provides an objective history following the company's financial ups and downs, decision-making process, and innovations. Based on interviews with the company's executives and CEO Bill Simon, this title follows the changing trends of the retail market and considers lessons other retailers can learn from Walmart's growth and decisions. A fine recommendation for any business holding.
Professional Presence
Peggy Noe Stevens
Greenleaf Book Group
PO Box 91869, Austin, TX 78709
9781608322794, $21.95, www.greenleafbookgroup.com
Professional Presence: A Four-Part Program for Building Your Personal Brand provides a unique step-by-step program for developing the social skills needed to achieve business and professional success, and is a top recommendation for business collections. The four-part learning process addresses business etiquette, personal brand development, professional presentation and people skills, offering exercises that teach behavioral modifications, strategies for success, and how to handle typical business environment challenges. The author runs a global image branding business, helping companies and individuals master critical image-making skills. Each chapter concludes its lesson with an exercise scenario designed to test the reader's newfound skills. The result is a powerful guide for any business reader.
Private Practice Made Simple
Randy J. Paterson
New Harbinger Press
5674 Shattuck Avenue, Oakland, CA 94609
9781608820238, $39.95, www.newharbinger.com
Private Practice Made Simple: Everything You Need to Know to Set Up and Manage a Successful Mental Health Practice tells how to run a private practice more efficiently, and covers all the basics from setting up a practice from scratch to modifying a practice's routines for greater profit. It's a complete tool kit in a book and begins with the basics of locating an office, setting up a treatment room, organizing client information, adopting a fee structure, and more. It comes from a psychologist who established a successful clinic in Canada and who has much experience with setting up and managing a mental health practice. Highly recommended!
Leaders Make the Future, second edition
Bob Johansen
Berrett-Koehler Publishers Inc.
235 Montgomery Street, Suite 650
San Francisco, CA 94104-2916
9781609944872, $29.95, www.bkconnection.com
The second revised edition of Leaders Make the Future has been expanded with new tools and resources and uses the latest ten-year forecast from the Institute for the Future to explore forces that are substantially altering the nature of leadership and its skills. This edition includes new examples, new forecasts, and blends in the lessons Johansen has learned about applying these skills in business and leadership roles. Two new forces are identified as future concerns: the "digital natives" who are growing up in a completely digital world, and cloud-based supercomputing, which is enabling new forms of connection and commerce. A 'must' for any business library!
Reinventing Fire
Amory B. Lovins and Rocky Mountain Institute
Chelsea Green Publishing Company
85 North Main Street, Suite 120
White River Junction, VT 05001
9781603583718, $34.95, www.chelseagreen.com
REINVENTING FIRE: BOLD BUSINESS SOLUTIONS FOR THE NEW ENERGY ERA offers new insights to revitalize business models and solve political and social gridlock - all lead by a new approach to profit. Some thirty years of experience make for a well-grounded, practical analysis blending market-based solutions across industries and providing keys to more efficient competition strategies. It's a call to action that offers many opportunities for businesses that would consider wide-ranging changes, and is a powerful 'plus' for any interested in experiences of new and proven-successful business approaches.
Entrepreneur Press
c/o The McGraw Hill Companies
Two Penn Plaza, 11th Floor
NY, NY 10121-2298
www.entrepreneurpress.com
Entrepreneur Press and Rich Mintzer's START YOUR OWN FOOD TRUCK BUSINESS (9781599184142, $19.95) offers keys to beginning a cart, trailer, kiosk or gourmet truck food business and provides many keys to the basics of mobile catering. Six mobile food opportunities are surveyed in a discussion of how to identify customers, create a mobile menu, outfit a vehicle, hire help, and publicize one's mobile location(s). As this information is normally not part of your usual business startup guide, Start Your Own Food Truck Business will prove an essential key to any who want to begin such a venture. Chad Barr and Alan Weiss' MILLION DOLLAR WEB PRESENCE: LEVERAGE THE WEB TO BUILD YOUR BRAND AND TRANSFORM YOUR BUSINESS (9781599184340, $21.95) comes from an internet expert and business strategist who here provides a formula for greater productivity and global influence via the Web. Its focus is on building a brand and marketing it - and there is a distinct difference between a web presence and and a stand-alone web site. From creating a 'sticky' web presence to building a compelling newsletter and successful blog, this is a powerful key to business success and should not be missed!
Harvard Business Review Press
c/o Harvard Business School Press
60 Harvard Way, Boston, MA 02163
www.hbr.org/books
Leslie A. Perlow's SLEEPING WITH YOUR SMARTPHONE: HOW TO BREAK THE 24/7 HABIT AND CHANGE THE WAY YOU WORK (9781422144046, $27.00) provides a lively survey of connectivity and how a worker can disconnect yet become more productive. All it takes to achieve this goal is collaboration between you and your team. This study is based on an experiment with a six-person team at The Boston Consulting Group which triggered a global initiative involving over nine hundred teams in over thirty countries. These teams assessed their relentless workweeks and changed how they worked - with the added bonus of becoming more satisfied with their work-life balance, and more efficient. Any business collection needs this important and ground-breaking key to better business productivity and employee management. Boris Groysberg and Michael Slind's TALK, INC: HOW TRUSTED LEADERS USE CONVERSATION TO POWER THEIR ORGANIZATIONS (9781422173336, $30.00) offers a strong key for business leaders seeking to make their big companies 'feel' small to consumers, showing how to use conversation-powered leadership as a way of animating the organization with the same energy it experienced when it was new. Face-to-face conversation provides opportunities even with new social media: TALK INC. uses the experiences of successful leaders at company helms around the world to explore how to make a growing company more interactive and inclusive at all levels, and is a top pick for any business collection.
Social Marketology
Ric Dragon
The McGraw Hill Companies
Two Penn Plaza, 11th Floor
New York, NY 10121-2298
9780071790499, $25.00, www.books.mcgraw-hill.com
Today's world is a world of connectivity. "Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever" is a guide to crafting a more perfect social marketing strategy for your business, no matter what that business is. Encouraging readers to embrace their vision, finding your customer base and community and much more, Ric Dragon brings forth a comprehensive method for reaching out efficiently and effectively to potential customers. "Social Marketology" is a must for any business who understands that the internet holds the key to their businesses success.
How to Get Started in Export
John Westwood
Kogan Page USA
1518 Walnut Street, Suite 1100
Philadelphia, PA 19102
9780749463717, $14.95, www.koganpageusa.com
Exports are the basis of profit for an international business. "How to Get Started in Export" is a business guide for those who want to expand their business beyond national borders. Touching on the considerations that much be pondered for those who want to embark on this business endeavor, good strategy with pricing and costs, and dealing the many hurdles that may come, "How to Get Started in Export" is a fine read with plenty to consider, highly recommended for ambitious business managers.
The 7 Hidden Reasons Employees Leave
Leigh Branham
Amacom Books
1601 Broadway
New York, NY 10019
9780814417584, $24.95, www.amacombooks.org
A good employee is hard to replace, and that's why a high turnover rate is a terrible thing. "The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late" explores the nature of employees quitting, as Leigh Branham explores what sets employees off of the job. Exploring the nature of worker expectations not being met, wrong career for the wrong, lack of guidance, and much more. "The 7 Hidden Reasons Employees Leave" is a must for managers and administrators who want to make sure the people they hire are in for the long haul.
The Pivot Point
Victoria M. Grady & James D. Grady
Morgan James Publishing
4410 E Claiborne Square, Suite 334
Hampton VA 23666-2071
9781614483007, $14.95, www.morganjamespublishing.com
A business needs change to place it all together. "The Pivot Point: Success in Organizational Change" is a business guide from Victoria M. Grady & James D. Grady as they provide an insightful guide to changing one's business management scheme for greater success in their business, including the increasingly common pitfalls that many management change situations often lead to. With plenty of advice for making a fully functioning management strategy that will flourish in years to come, "The Pivot Point" is a strong addition to business and management collections.
Raising Capital, third edition
Andrew J. Sherman
Amacom
1601 Broadway, New York NY 10019-7420
9780814417034, $34.95, www.amacombooks.org
RAISING CAPITAL: GET THE MONEY YOU NEED TO GROW YOUR BUSINESS, 3RD EDITION is packed with tools for building business plans, preparing loan proposals, and locating revenue sources, and offers keys to effective fundraising based on the latest trends in the domestic and global capital markets. The various resources featured can offer funding to start-ups, rapid growth companies and seasoned businesses alike, and offers all kinds of resources for borrowing money from commercial banks, government and private sources alike. A fine key to any looking to build a business!
Oracles
Donald N. Thompson
Harvard Business Review Press
c/o Harvard Business School Press
60 Harvard Way, Boston, MA 02163
9781422183175, $26.00, www.hbr.org/books
ORACLES: HOW PREDICTION MARKETS TURN EMPLOYEES INTO VISIONARIES explains how the wisdom of crowds and crowd behavior patterns has led to the evolution of prediction markets, a unique approach used by Google, Microsoft and even the CIA to tap employee insights on business. There are a range of prediction markets that can help businesses make more profitable decisions and ORACLES shows how to tap employee interests to replace surveys and gain more accurate perspectives on future trends. Retired employees also represent a gold mine of possibilities - this documents the successes and failures of real organizations, identifying their roadblocks to success and providing a fine key to future profits without the meetings and market research currently involved.
No B.S. Grassroots Marketing
Dan S. Kennedy & Jeff Slutsky
Entrepreneur Press
c/o The McGraw Hill Companies
Two Penn Plaza, 11th Floor, NY, NY 10121-2298
9781599184395, $17.95, www.entrepreneurpress.com
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profit of Local Small Businesses provides a fine overview of a local grassroots marketing plan to help increase customer retention and build a thriving long-term business. From truths surrounding grassroots marketing to how to use media as an extension of personality and relationships and why most local marketing programs fail, this teaches the basics of how to use technology and personal approaches to fine-tune concrete business objectives, and is a pick for any small business holding.
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at www (dot) midwestbookreview (dot) com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to Frugalmuse (at) aol (dot) com (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
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