MBR: The Business Shelf
MWBOOKREVW
First Business Start-Up
William L. Russell
Entre Publications, Inc.
7505 Memorial Woods Dr., H49, Houston, TX 77024
0966070801 $24.95 1-888-504-8131
First Business Start-Up by William L. Russell is a solid, "user friendly",
how-to guide specifically and accessibly written for non-specialist general
readers of all experience levels in the business world wanting to launch their
own commercial enterprise. Solid information and coherent step-by-step
worksheets help the reader to evaluate whether or not their business idea is
solid, and offers guidance in selecting the best business team in order to
increase the odds of success. Regardless of the product to be produced or the
service to be offered, First Business Start-Up is a "must-read" for anyone
seriously interested in becoming their own boss!
India Business
Aruna Chandra, Pradeep Rau, and John K. Ryans, Jr.
Paramount Market Publishing
301 S. Geneva Street, Suite 109, Ithaca, NY 14850
096714390X $49.95 www.paramountbooks.com
India Business: Finding Opportunities In This Big Emerging Market by Aruna
Chandra (Assistant professor of Management, Indiana State University), Pradeep
Rau (Professor of Marketing, The George Washington University), and John K.
Ryans Jr. (Bridgestone Professor of International Business and Marketing, Kent
State University) offers a soundly presented and highly informative look at the
nation of India and its growing population and customer base -- which is
predicted to exceed that of China by 2050. From understanding Indian politics
to taking Indian culture into account and successful strategies for doing
business in India, Indian Business is an excellent introductory reference and
an absolute "must" for any businessman seriously considering expanding his or
her marketing efforts into this immense and diverse nation.
Making Horses Drink
Alex Hiam
Entrepreneur Press
Phenix & Phenix Literary Publicists (publicity)
2445 McCabe Way, Suite 400, Irvine, CA 92614
1891984500 $19.95 www.smallbizbooks.com
Making Horses Drink: How To Lead And Succeed In Business by Alex Hiam (CEO of
the corporate training firm Alex Hiam & Associates) offers the reader a wealth
of innovative and practical advice specifically intended for business leaders
in charge of fostering a productive and organized workplace. An informed and
informative collection of anecdotes, quotable quotes, tips, tricks, techniques,
and a great deal more make Making Horses Drink essential reading for business
leaders and managers from small family owned businesses to the large
international corporate conglomerates.
Winning Business Plans
William Fredricks
Made E-Z Products
384 South Military Trail, Deerfield Beach, FL 33442
1563825031 $14.95 www.MadeE-Z.com
Winning Business Plans by business expert William Fredricks is the latest in
the "Made E-Z" series of guide books for entrepreneurs, and features an
impressive compilation very practical information, step-by-step how-to
instructions, as well as an exhaustive index and resource guide. From financial
analysis, to making the pitch, to obtain better funding, Winning Business Plans
is a highly useful and strongly recommended reference that also features forms
that can be duplicated or modified for professional use.
Stop Bad Checks!
Queen T. Mason
Red Triangle Enterprises, Inc.
39040 Hubbard St., Palmdale, CA 93551
0971487804 $20.00 www.red-triangle.com
Now in a revised and updated second edition, Stop Bad Checks! by Queen T. Mason
is a simple and direct guide to handling the common business hazard of bad
checks. From spotting likely bad checks, to collecting on a bad check when
dealt one, this brief (63-page) yet information-packed primer is filled cover
to cover with effective tips, tricks, and techniques to dealing with the
pervasively common problem of bad checks, and yet still turn a tidy profit for
your company's bottom line. Stop Bad Checks! is every highly recommended
reading, especially for small business owners new to commercial dealings with
the general public.
Business E-Mail
Lisa A. Smith
Writing & Editing at Work
PO Box 2543, San Anselmo, CA 94979
http://www.writingandeditingatwork.com
0970951329 $14.95 1-415-459-1373
Expertly and knowledgeably written by educational film maker and business
communications expert Lisa A. Smith, Business E-Mail: How To Make It
Professional And Effective is a solid, "user friendly" guide to making the best
use and utilization of Internet email for business related purposes. From
learning to phrase messages that are alert, easily understandable, direct,
useful, and appropriate, to keeping one's messages within company guidelines,
Business E-Mail is a superbly organized, practical, accessible "how-to" guide
and very highly recommended reading for every business organization from a
one-man shop to an international conglomerate with e-mail as an integral part
of their daily operations in today's computer age.
Amacom
1601 Broadway, New York NY 10019
Four new titles are highly recommended picks from this publisher. Businesses
seeking indepth coverage and plenty of examples will appreciate the weightier
AMA Handbook Of Business Letters (0814406653, $69.95) by Jeffrey Seglin and
Edward Coleman. Unlike its easier competitor, this provides a series of
guidelines and tutorials on the basics of writing letters and includes over 350
models for memos, faxes, emails, and business letters. The accompanying CD
allows for choosing a model and quickly producing a finished result. Anita
Rosen's E-Commerce Question And Answer Book (0814471544, $19.95) appears in its
second edition to provide a survival guide for managers who want to assess
their products or services for ecommerce potentials. From fulfillment policies
for the Web to selecting service providers, this reviews the basics. Herschell
Gordon Lewis' Effective Email Marketing (0814471471, $24.95) tells how to avoid
the common pitfalls of the typical email marketing program to focus on
massmarket messages which get results. Individualization and customization are
part of the keys, as well as using techniques that grab reader attention. A
fine display of choices. Edward Fields' Essentials Of Finance And Accounting
For Nonfinancial Managers (0814471226, $19.95) tells how to understand the
basics of a balance sheet, income statement, cash flow statement and annual
reports. Newcomers to reading company financials will appreciate the clear
explanations on investment returns, analysis ratios, and other methods of
understanding business reports.
Get More Business Right Now!
Paul Tulenko
Gator Publishing
Box 66300, Albuquerque NM 87193-6300
0971536767 $16.95 gatorbooks.com
Get More Business Right Now!: Tools & Ammunition Designed To Fight Off The
Alligators And Get The Business Your Need! by entrepreneur and business
consultant Paul Tulenko is a dynamic, "user friendly" guide to learning
practical and effective methods to attract new customers, earn more business
out of current customers, and climb the ever-reaching ladder to success!
Individual chapters address give-and-take, using blitzes for maximum effect,
time management, and a great deal more. Get More Business Right Now! is highly
recommended supplemental reading for anyone trying to get more out of their own
business, regardless of the produce produced or the service provided.
Capitalizing On Conflict
Kirk Blackard & James W. Gibson
Davies-Black Publishing
3803 East Bayshore Road, Palo Alto, CA 94303
0891061649 $36.95 1-800-624-1765
Collaboratively written by consultant and conflict resolution practitioner Kirk
Blackard and attorney, mediator, and educator James W. Gibson, Capitalizing On
Conflict: Strategies And Practices For Turning Conflict To Synergy In
Organizations is a practical, "user friendly", managerial handbook to
implementing dynamic and effective conflict resolution practices. From
mastering mediation between disputing parties, to fostering an environment of
trust, Capitalizing On Conflict is a first-rate guide to turning conflicting
energies into a positive force for successful business problem solving, policy
development, issues resolution, workforce morale, and corporate bottom lines.
Why People Buy Things They Don't Need
Pamela N. Danziger
Paramount Market Publishing, Inc.
301 S. Geneva St., #109, Ithaca NY 14850
0967143993 $34.95 1-888-787-8100
Why People Buy Things They Don't Need by marketing expert Pamela N. Danziger
offers truly fascinating insights into the psychology of impulse purchases and
rampant consumerism, as well as why people are so quick to buy new stuff they
don't use, especially before the old stuff is worn out! Motives such as
"improving the quality of life", stress relief, compulsive shopping, and a
great deal more are scrutinized in depth. Why People Buy Things They Don't Need
is very strongly recommended as a solid and informative treatise delving into
the conflicts and the hidden depths of the credit-card happy human psyche --
and how to use it to advantage in the marketplace of goods and services.
Business Letters For Busy People
John Carey, Editor
Career Press
PO Box 687, Franklin Lakes, NJ 07417
156414612X $19.99 1-800-227-3371
From sales and goodwill letters to collections letters and those covering
employment, this revised and updated fourth edition of Business Letters For
Busy People which provides templates and samples which can be quickly adapted
to suit virtually any kind of business venture. The accompanying CDROM contains
the templates for all of the samples in the text, further reducing the time
needed to quickly locate and utilize a professionalsounding letter.
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