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MBR April/May 2016 The Business Shelf
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Midwest Book Review
Aug 19, 2016, 3:47:11 AM8/19/16
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The Business Shelf
How to Develop Your Healthcare Career
Lisa Taylor, Editor
Wiley Blackwell
350 Main Street, Malden, MA 02148
www.wiley.com/wiley-blackwell
9781118910832, $39.99, www.amazon.com
How to Develop Your Healthcare Career: a Guide to Employability and Professional Development will appeal to a wide audience from grad students to healthcare professionals, and teaches the basics of how to develop a professional healthcare career. Some of the basics of career planning are integrated into specifics about the health care industry, with chapters covering continuing professional development avenues, service delivery and improvement, leadership and basic business skills, and more. Newcomers to the health care industry, in particular, will find this a key introduction to the stages of health career development and how best to navigate them for optimal results.
Driven by Difference
David Livermore
Amacom Books
1601 Broadway, New York, NY 10019
www.amacombooks.org
9780814436530, $27.95, HC, 240pp, www.amazon.com
Like America's general population, today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones -- but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, "Driven by Difference: How Great Companies Fuel Innovation Through Diversity" by David Livermore (President and Partner of the Cultural Intelligence Center, a research institute at the forefront of CQ assessment and development) identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment; Build trust; Fuse differing perspectives; Align goals and expectations; Generate fresh ideas; Consider the various audiences when selecting and selling an idea; Design and test for different users. Cultural differences can lead to gridlock, or they can catalyze innovation and growth. "Driven by Difference" offers a research-based plan to turn diversity's potential into a successful economic reality. Unique and extraordinary, "Driven by Difference" is very highly recommended for community, corporate, and academic library Contemporary American Business reference collections and supplemental studies curriculums. For the personal reading lists of MBA studies, corporate professionals, and non-specialist general readers with an interest in the subject it should be noted that "Driven by Difference" is also available in a Kindle edition ($15.37).
Global Sport Marketing
Norm O'Reilly, et. al.
Fitness Information Technology
375 Birch Street, PO Box 6116, Morgantown, WV 26506-6116
9781935412434 $41.00 http://fitpublishing.com
Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games is a practical-minded, in-depth business guide especially for aspiring and practicing professionals in the field. Chapters cover sport marketing and the law, sponsorship as an element of marketing strategy, the strategy of "ambush marketing" (keeping the marketing campaign secret until very close to the officially sponsored event, thus creating a stronger link by association between one's marketed product and the event), a wealth of case studies, and more. Chapter questions, black-and-white photographs, an index, and a list of references round out this excellent text for college courses or self-study.
Leadership Lessons from a UPS Driver
Ron Wallace
Berrett-Koehler Publishers Inc.
1333 Broadway, Suite 1000, Oakland CA, 94612
www.bkconnection.com
9781626566880, $24.95, HC, 160pp, www.amazon.com
Ron Wallace was a UPS delivery driver for six years before he began rising through the ranks, ultimately becoming president of UPS International. In other companies, that might be extraordinary, but at UPS it's par for the course. UPS has a unique corporate culture. It's like a family. Package loaders call executives by their first names and vice versa. The company almost always promotes from within. Lifetime employment is common. Most employees own UPS stock. Wallace credits the company's success (and his own) to its culture of "we, not me". As Wallace puts it, working at UPS gave him a PhD in teamwork. Instead of writing a typical business memoir that celebrates the leader as celebrity, in the pages of "Leadership Lessons from a UPS Driver", Wallace shares vivid stories that focus on the people he worked with, the challenges they overcame, and the simple principles and practices that make up the UPS way. He exhorts his readers to grow their people, not just their business plans. The leadership style described in "Leadership Lessons from a UPS Driver" is simple, direct, and effective. The straightforward and easy-to-understand lessons provide a blueprint for an individual or company to build on past successes and adapt to future challenges. Very highly recommended for personal, corporate, community, and academic library Business Management instructional reference collections, "Leadership Lessons from a UPS Driver" is a must-read for anyone aspiring to become a great leader -- especially in any kind of business enterprise. It should be noted that "Leadership Lessons from a UPS Driver" is also available in a Kindle edition ($11.99) and in an audio book format (9781520004655, $19.99).
How and Where to Locate the Merchandise to Sell on eBay, second edition
Zachary Humphrey and Alexander L. Kaplan, P.A.
Atlantic Publishing Group, Inc.
1405 S.W. 6th Avenue, Ocala, FL 34471
9781601389459 $16.95 www.atlantic-pub.com
Now in a revised and updated second edition, How and Where to Locate the Merchandise to Sell on eBay lives up to its title as a practical, hands-on guide to obtaining quality items that one can buy for a few cents on the dollar and flip on eBay for a profit. Filled with tips, tricks, techniques, an extensive merchandise directory, and an index, How and Where to Locate the Merchandise to Sell on eBay is a thoroughly accessible "must" for anyone interested in their own eBay business, whether as a hobby for a little extra pocket change or a full-time career. Highly recommended!
Shops that POP!
Pamela Danziger & Jennifer Patterson Lorenzetti
Paramount Market Publishing, Inc.
950 Danby Road, Suite 136, Ithaca, NY 14850
www.paramountbooks.com
9781941688410, $28.00, PB, 208pp, www.amazon.com
Small businesses create more new jobs than do the corporate conglomerates. But to do that the small business owner and/or manager must be savvy and learn how to tap into retailing trends, attract high-potential and high-spending customers by providing a new shopping experience that those customers cannot find at the mall, in the national chains, or in big box stores.
In "Shops that POP!: 7 Steps to Extraordinary Retail Success", speaker, author, and market researcher Pamela N. Danziger teams up with Jennifer Patterson Lorenzetti (an independent writer specializing in writing for market research and analysis, industry reports, business and technology coverage, and corporate communications) to provide even the most novice of small business proprietors with simple step-by-step instructions on how to go about transforming their stores from ordinary to extraordinary, and learn from seventeen of the nation's best specialty retailers about how they made their stores "pop". Very highly recommended for both community and academic library Business Management instructional reference collections and supplemental studies reading lists, "Shops that POP! 7 Steps to Extraordinary Retail Success" is particularly commended to the personal reading lists of independent specialty retailers who want to thrive in the volatile and competitive post-recession shopping environment. It should be noted that "Shops that POP! 7 Steps to Extraordinary Retail Success" is also available in a Kindle edition ($19.95).
7 Steps to Sales Force Transformation
Warren Shiver & Michael Perla
Palgrave Macmillan
175 Fifth Avenue, New York, NY 10001
www.palgrave-usa.com
9781137548047, $35.00, HC, 199pp, www.amazon.com
Collaborative written by Warren Shiver (who is the Founder and Managing Partner of Symmetrics Group, one of America's fastest-growing private companies, which is dedicated to driving sustainable revenue improvements by transforming sales organizations) and Michael Perla (a Principal with Symmetrics Group and who helps to lead, scope and execute sales transformation efforts for the organization), "7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization" is specifically intended to enable leaders in transforming their sales team with a practical, 'real-world based', step-by-step plan that includes diagnostics, and an actionable roadmap for transforming change and follow up analytics. Enhanced with the inclusion of figures, tables, four pages of Notes, and a six page Index, "7 Steps to Sales Force Transformation" is an exceptionally well written, informed and informative guide that is very highly recommended for the personal reading lists of anyone charged with sales and marketing responsibilities, as well as corporate, community, and academic library Business Management reference collections and supplemental studies curriculums.
The Surging Team
Scott D. Brennan
New Insights Press
c/o Over And Above Creative Group
www.TheSurgingTeam.com
www.overandabovecreative.com
9780996548601, $24.95, PB, 262pp, www.amazon.com
In "The Surging Team: 10 BOLD skills for Accelerated Team Success", business management expert Scott D. Brennan shows how to develop and lead what he calls a "Surging Team", that is, a team that demonstrates highly functioning interactive capabilities, achieves seemingly unstoppable momentum, and goes on to accomplish its goals and always win. Surging Teams are full of co-creative drive, pursuing a specific purpose, and using collaboration to summon the innovations needed to overcome obstacles. "The Surging Team" shows how to develop a Surging Team based on a powerful methodology that Brennan developed over 25 years as a manager at GE and then as a highly successful business owner. You will learn the 10 BOLD skills for Accelerated Team Success -- a program designed to transform a team into an unstoppable force, one that defeats all internal and external obstacles to achieve its objectives. Knowing how to lead an unstoppable Surging Team will give a significant marketplace edge and help the reader of "The Surging Team" to become a distinctive leader who people will crave to work for. Exceptionally well written, organized and presented, "The Surging Team" is very highly recommended for community, corporate, and academic library Business Management reference collections and supplemental studies lists. For personal reading lists it should be noted that "The Surging Team" is also available in a Kindle edition ($19.95).
The Galileo Moment
Elizabeth Jayanti
Atsui Press
9780990805618, $16.95, PB, 230pp, www.amazon.com
Synopsis: In an era of dramatic change, Galileo built a powerful telescope and observed the stars. Contrary to theory, he saw that the earth was not the center of the solar system. It was an observation that profoundly changed the course of history. When Dr. Elizabeth Jayanti reviewed over 1,300 books and articles and compared over 100 top academic and commercial business tools, what she found was staggering: almost all of the business tools we use today are based on theories from the Industrial era which have never been tested. This was her 'Galileo Moment', when she realized that the real-world data didn't match what she had been taught. Embracing her Galileo Moment, she set out on a journey to understand how market-leading companies really work in today's economy. In "The Galileo Moment", Elizabeth Jayanti crystallizes the nuggets of wisdom gathered on this journey. Ultimately, "The Galileo Moment" asks readers to leave behind Industrial-era management practices and step into the present-day knowledge economy.
Critique: Informed and informative, thoughtful and thought-provoking, iconoclastic and provocative, "The Galileo Moment: How Global Market Leaders Differentiate From The Rest Of The Pack" is a compelling read from beginning to end. Very highly recommended for corporate, community, and academic library Business Management reference collections and supplemental studies lists, it should be noted for personal reading lists that "The Galileo Moment" is also available in a Kindle edition ($9.99).
Sales Readiness: A Template for Success
Paul Fornelli
P Performance Publishing
www.salesreadinesstemplate.com
9780692579091, $17.95, PB, 266pp, www.amazon.com
Synopsis: The concept of transferable relevance is a primary topic throughout "Sales Readiness: A Template for Success". However, its true essence is sales education. This groundbreaking instructional guide offers a set of tools and exercises based on the science, the fundamentals, and the enduring principles of sales performance that act as a communication blueprint for job seekers, a sales readiness template for sales people, and guidelines for any company willing to do an internal audit of its sales-related infrastructure and processes. Written by Paul Fornelli (a top-performing financial services sales professional with more than twenty years of experience but whose job went the way of the dinosaur after the 2008 financial crisis), "Sales Readiness" is grounded in the experience of someone who, through hardship and struggle, eventually gained success finding work in a difficult job market -- a myopic and micro-targeted talent acquisition ecosystem that leaves job seekers lacking the hard skills or the necessary keywords on a resume feeling invisible, ignored, and undervalued.
Critique: Exceptionally well written, organized and presented, "Sales Readiness: A Template for Success" is practical, insightful, useful and 'user friendly'. "Sales Readiness" is very highly recommended to the attention of anyone seeking to widen their employment horizons, as well as sales professionals looking to optimize your performance, or the proprietor of a business that would benefit from a built-in framework designed to ensure sustained success. A valued and valuable addition to community, corporate, and academic library Business Management collections and supplemental studies lists, it should be noted for personal reading lists that "Sales Readiness" is also available in a Kindle edition ($6.99).
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at
www.midwestbookreview.com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to MWBOOKREVW (at) AOL (dot) COM (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
How to Develop Your Healthcare Career
Lisa Taylor, Editor
Wiley Blackwell
350 Main Street, Malden, MA 02148
www.wiley.com/wiley-blackwell
9781118910832, $39.99, www.amazon.com
How to Develop Your Healthcare Career: a Guide to Employability and Professional Development will appeal to a wide audience from grad students to healthcare professionals, and teaches the basics of how to develop a professional healthcare career. Some of the basics of career planning are integrated into specifics about the health care industry, with chapters covering continuing professional development avenues, service delivery and improvement, leadership and basic business skills, and more. Newcomers to the health care industry, in particular, will find this a key introduction to the stages of health career development and how best to navigate them for optimal results.
Driven by Difference
David Livermore
Amacom Books
1601 Broadway, New York, NY 10019
www.amacombooks.org
9780814436530, $27.95, HC, 240pp, www.amazon.com
Like America's general population, today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones -- but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, "Driven by Difference: How Great Companies Fuel Innovation Through Diversity" by David Livermore (President and Partner of the Cultural Intelligence Center, a research institute at the forefront of CQ assessment and development) identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment; Build trust; Fuse differing perspectives; Align goals and expectations; Generate fresh ideas; Consider the various audiences when selecting and selling an idea; Design and test for different users. Cultural differences can lead to gridlock, or they can catalyze innovation and growth. "Driven by Difference" offers a research-based plan to turn diversity's potential into a successful economic reality. Unique and extraordinary, "Driven by Difference" is very highly recommended for community, corporate, and academic library Contemporary American Business reference collections and supplemental studies curriculums. For the personal reading lists of MBA studies, corporate professionals, and non-specialist general readers with an interest in the subject it should be noted that "Driven by Difference" is also available in a Kindle edition ($15.37).
Global Sport Marketing
Norm O'Reilly, et. al.
Fitness Information Technology
375 Birch Street, PO Box 6116, Morgantown, WV 26506-6116
9781935412434 $41.00 http://fitpublishing.com
Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games is a practical-minded, in-depth business guide especially for aspiring and practicing professionals in the field. Chapters cover sport marketing and the law, sponsorship as an element of marketing strategy, the strategy of "ambush marketing" (keeping the marketing campaign secret until very close to the officially sponsored event, thus creating a stronger link by association between one's marketed product and the event), a wealth of case studies, and more. Chapter questions, black-and-white photographs, an index, and a list of references round out this excellent text for college courses or self-study.
Leadership Lessons from a UPS Driver
Ron Wallace
Berrett-Koehler Publishers Inc.
1333 Broadway, Suite 1000, Oakland CA, 94612
www.bkconnection.com
9781626566880, $24.95, HC, 160pp, www.amazon.com
Ron Wallace was a UPS delivery driver for six years before he began rising through the ranks, ultimately becoming president of UPS International. In other companies, that might be extraordinary, but at UPS it's par for the course. UPS has a unique corporate culture. It's like a family. Package loaders call executives by their first names and vice versa. The company almost always promotes from within. Lifetime employment is common. Most employees own UPS stock. Wallace credits the company's success (and his own) to its culture of "we, not me". As Wallace puts it, working at UPS gave him a PhD in teamwork. Instead of writing a typical business memoir that celebrates the leader as celebrity, in the pages of "Leadership Lessons from a UPS Driver", Wallace shares vivid stories that focus on the people he worked with, the challenges they overcame, and the simple principles and practices that make up the UPS way. He exhorts his readers to grow their people, not just their business plans. The leadership style described in "Leadership Lessons from a UPS Driver" is simple, direct, and effective. The straightforward and easy-to-understand lessons provide a blueprint for an individual or company to build on past successes and adapt to future challenges. Very highly recommended for personal, corporate, community, and academic library Business Management instructional reference collections, "Leadership Lessons from a UPS Driver" is a must-read for anyone aspiring to become a great leader -- especially in any kind of business enterprise. It should be noted that "Leadership Lessons from a UPS Driver" is also available in a Kindle edition ($11.99) and in an audio book format (9781520004655, $19.99).
How and Where to Locate the Merchandise to Sell on eBay, second edition
Zachary Humphrey and Alexander L. Kaplan, P.A.
Atlantic Publishing Group, Inc.
1405 S.W. 6th Avenue, Ocala, FL 34471
9781601389459 $16.95 www.atlantic-pub.com
Now in a revised and updated second edition, How and Where to Locate the Merchandise to Sell on eBay lives up to its title as a practical, hands-on guide to obtaining quality items that one can buy for a few cents on the dollar and flip on eBay for a profit. Filled with tips, tricks, techniques, an extensive merchandise directory, and an index, How and Where to Locate the Merchandise to Sell on eBay is a thoroughly accessible "must" for anyone interested in their own eBay business, whether as a hobby for a little extra pocket change or a full-time career. Highly recommended!
Shops that POP!
Pamela Danziger & Jennifer Patterson Lorenzetti
Paramount Market Publishing, Inc.
950 Danby Road, Suite 136, Ithaca, NY 14850
www.paramountbooks.com
9781941688410, $28.00, PB, 208pp, www.amazon.com
Small businesses create more new jobs than do the corporate conglomerates. But to do that the small business owner and/or manager must be savvy and learn how to tap into retailing trends, attract high-potential and high-spending customers by providing a new shopping experience that those customers cannot find at the mall, in the national chains, or in big box stores.
In "Shops that POP!: 7 Steps to Extraordinary Retail Success", speaker, author, and market researcher Pamela N. Danziger teams up with Jennifer Patterson Lorenzetti (an independent writer specializing in writing for market research and analysis, industry reports, business and technology coverage, and corporate communications) to provide even the most novice of small business proprietors with simple step-by-step instructions on how to go about transforming their stores from ordinary to extraordinary, and learn from seventeen of the nation's best specialty retailers about how they made their stores "pop". Very highly recommended for both community and academic library Business Management instructional reference collections and supplemental studies reading lists, "Shops that POP! 7 Steps to Extraordinary Retail Success" is particularly commended to the personal reading lists of independent specialty retailers who want to thrive in the volatile and competitive post-recession shopping environment. It should be noted that "Shops that POP! 7 Steps to Extraordinary Retail Success" is also available in a Kindle edition ($19.95).
7 Steps to Sales Force Transformation
Warren Shiver & Michael Perla
Palgrave Macmillan
175 Fifth Avenue, New York, NY 10001
www.palgrave-usa.com
9781137548047, $35.00, HC, 199pp, www.amazon.com
Collaborative written by Warren Shiver (who is the Founder and Managing Partner of Symmetrics Group, one of America's fastest-growing private companies, which is dedicated to driving sustainable revenue improvements by transforming sales organizations) and Michael Perla (a Principal with Symmetrics Group and who helps to lead, scope and execute sales transformation efforts for the organization), "7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization" is specifically intended to enable leaders in transforming their sales team with a practical, 'real-world based', step-by-step plan that includes diagnostics, and an actionable roadmap for transforming change and follow up analytics. Enhanced with the inclusion of figures, tables, four pages of Notes, and a six page Index, "7 Steps to Sales Force Transformation" is an exceptionally well written, informed and informative guide that is very highly recommended for the personal reading lists of anyone charged with sales and marketing responsibilities, as well as corporate, community, and academic library Business Management reference collections and supplemental studies curriculums.
The Surging Team
Scott D. Brennan
New Insights Press
c/o Over And Above Creative Group
www.TheSurgingTeam.com
www.overandabovecreative.com
9780996548601, $24.95, PB, 262pp, www.amazon.com
In "The Surging Team: 10 BOLD skills for Accelerated Team Success", business management expert Scott D. Brennan shows how to develop and lead what he calls a "Surging Team", that is, a team that demonstrates highly functioning interactive capabilities, achieves seemingly unstoppable momentum, and goes on to accomplish its goals and always win. Surging Teams are full of co-creative drive, pursuing a specific purpose, and using collaboration to summon the innovations needed to overcome obstacles. "The Surging Team" shows how to develop a Surging Team based on a powerful methodology that Brennan developed over 25 years as a manager at GE and then as a highly successful business owner. You will learn the 10 BOLD skills for Accelerated Team Success -- a program designed to transform a team into an unstoppable force, one that defeats all internal and external obstacles to achieve its objectives. Knowing how to lead an unstoppable Surging Team will give a significant marketplace edge and help the reader of "The Surging Team" to become a distinctive leader who people will crave to work for. Exceptionally well written, organized and presented, "The Surging Team" is very highly recommended for community, corporate, and academic library Business Management reference collections and supplemental studies lists. For personal reading lists it should be noted that "The Surging Team" is also available in a Kindle edition ($19.95).
The Galileo Moment
Elizabeth Jayanti
Atsui Press
9780990805618, $16.95, PB, 230pp, www.amazon.com
Synopsis: In an era of dramatic change, Galileo built a powerful telescope and observed the stars. Contrary to theory, he saw that the earth was not the center of the solar system. It was an observation that profoundly changed the course of history. When Dr. Elizabeth Jayanti reviewed over 1,300 books and articles and compared over 100 top academic and commercial business tools, what she found was staggering: almost all of the business tools we use today are based on theories from the Industrial era which have never been tested. This was her 'Galileo Moment', when she realized that the real-world data didn't match what she had been taught. Embracing her Galileo Moment, she set out on a journey to understand how market-leading companies really work in today's economy. In "The Galileo Moment", Elizabeth Jayanti crystallizes the nuggets of wisdom gathered on this journey. Ultimately, "The Galileo Moment" asks readers to leave behind Industrial-era management practices and step into the present-day knowledge economy.
Critique: Informed and informative, thoughtful and thought-provoking, iconoclastic and provocative, "The Galileo Moment: How Global Market Leaders Differentiate From The Rest Of The Pack" is a compelling read from beginning to end. Very highly recommended for corporate, community, and academic library Business Management reference collections and supplemental studies lists, it should be noted for personal reading lists that "The Galileo Moment" is also available in a Kindle edition ($9.99).
Sales Readiness: A Template for Success
Paul Fornelli
P Performance Publishing
www.salesreadinesstemplate.com
9780692579091, $17.95, PB, 266pp, www.amazon.com
Synopsis: The concept of transferable relevance is a primary topic throughout "Sales Readiness: A Template for Success". However, its true essence is sales education. This groundbreaking instructional guide offers a set of tools and exercises based on the science, the fundamentals, and the enduring principles of sales performance that act as a communication blueprint for job seekers, a sales readiness template for sales people, and guidelines for any company willing to do an internal audit of its sales-related infrastructure and processes. Written by Paul Fornelli (a top-performing financial services sales professional with more than twenty years of experience but whose job went the way of the dinosaur after the 2008 financial crisis), "Sales Readiness" is grounded in the experience of someone who, through hardship and struggle, eventually gained success finding work in a difficult job market -- a myopic and micro-targeted talent acquisition ecosystem that leaves job seekers lacking the hard skills or the necessary keywords on a resume feeling invisible, ignored, and undervalued.
Critique: Exceptionally well written, organized and presented, "Sales Readiness: A Template for Success" is practical, insightful, useful and 'user friendly'. "Sales Readiness" is very highly recommended to the attention of anyone seeking to widen their employment horizons, as well as sales professionals looking to optimize your performance, or the proprietor of a business that would benefit from a built-in framework designed to ensure sustained success. A valued and valuable addition to community, corporate, and academic library Business Management collections and supplemental studies lists, it should be noted for personal reading lists that "Sales Readiness" is also available in a Kindle edition ($6.99).
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at
www.midwestbookreview.com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to MWBOOKREVW (at) AOL (dot) COM (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
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