info
Google Groups no longer supports new Usenet posts or subscriptions. Historical content remains viewable.
Dismiss
October 2022 MBR The Business Shelf
0 views
Skip to first unread message
Midwest Book Review
Nov 3, 2022, 1:37:25 PM11/3/22
to
The Business Shelf
Sell Yourself
Cindy McGovern
McGraw Hill
c/o McGraw Hill Professional
1221 Avenue of the Americas, 45th Floor, New York, NY 10020
www.mhprofessional.com
9781264846245, $26.00, HC, 272pp
https://www.amazon.com/Sell-Yourself-Create-Powerful-Personal/dp/126484624X
Synopsis: No matter what your role or title is at work, selling is an important part of what you do -- whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand (and promoting it in all you do) is essential to achieving your professional goals and getting ahead in life.
With the publication of "Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand", renowned sales and leadership expert Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.
Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand -- whether they know it or not. Throughout this instructive and informative volume, Dr. Cindy reveals the secrets to selling yourself (your vision and ideas) in a way that's thoughtful, active and deliberate. You will learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.
Comprised of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, "Sell Yourself" goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.
Critique: Basically a comprehensive 'how to' manual for succeeding both on and off the job, "Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand" is exceptionally well written, deftly organized, and thoroughly 'reader friendly' in presentation. The next best thing to sitting front row center in a Cindy McGovern workshop, "Sell Yourself" is especially and unreservedly recommended for personal, professional, community, and academic library Business Sales & Marketing collections. It should be noted that "Sell Yourself" is also readily available in a digital book format (Kindle, $19.99).
Editorial Note: Dr. Cindy McGovern (https://drcindy.com) is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.
Exit Path: How to Win the Startup End Game
Touraj Parang
McGraw Hill
c/o McGraw Hill Professional
1221 Avenue of the Americas, 45th Floor, New York, NY 10020
www.mhprofessional.com
9781264703326, $28.00, HC, 288pp
https://www.amazon.com/Exit-Path-How-Startup-Game/dp/1264703325
Synopsis: In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight through the Great Recession. But, by January of 2009, Jaxtr's only hope for survival was to find a buyer -- sadly, it was too late for that.
With the publication of "Exit Path: How to Win the Startup End Game", Touraj draws upon and shares the lessons learned from that chaotic experience and the extraordinary successes that followed once he (and the entrepreneurs he advises) made creating and executing an exit strategy a top priority. For too long entrepreneurs have been failing to establish the requisite relationships and properly prepare for the most important milestone in their life cycle: a sale to an acquirer. But in today's hyper competitive and interconnected business world, that is no longer an option.
In this first-of-its-kind, comprehensive guide, you will discover the surprising reasons few startups succeed while many fail -- and you'll learn that implementing an exit strategy early will empower you to take charge of your startup's ultimate fate, maximizing its potential for success while mitigating the risks of failure.
Arranged in four sequential parts, "Exit Path" walks you through actionable steps to devise and execute an effective exit strategy, starting with a fresh new perspective on the critical importance of creating a viable sale option for your startup. You'll learn why creating your exit strategy is necessary well before you're contemplating an exit, regardless of the stage of your startup. You'll also discover how to create your own exit plan, how to make your plan a reality through personal and business relationships, and how to approach and negotiate with acquirers for an outcome best aligned with your values and ambitions should the need arise.
Critique: What must be considered mandatory reading by all entrepreneurs with successful start-ups, "Exit Path: How to Win the Startup End Game" will be of particular and special value to readers who are investors and company advisors as it provides expert and experienced 'real world practical' advice and insights on managing a startup's destiny and unlocking its strategic potential and options over time. Deftly organized into four major sections (A New Perspective on Exit Planning; Creating Your Exit Strategy; Playing the Long Game; Mastering the Short Game), ten pages of Notes, and a nine page Index, "Exit Path: How to Win the Startup End Game" is unreservedly recommended for personal, professional, corporate, community, college, and university library Entrepreneurship and Business Management collections. It should be noted for personal reading lists that "Exit Path: How to Win the Startup End Game" is also available in a digital book format (Kindle, $17.99).
Editorial Note: Touraj Parang (https://builtin.com/authors/touraj-parang) is a veteran Silicon Valley insider. He is a seasoned entrepreneur, investor, adviser, and M&A expert who has sat in almost every seat around the table in Silicon Valley since late 1990's, including as a corporate attorney at legal powerhouses Wilson Sonsini Goodrich & Rosati and O'Melveny & Myers. Touraj has been a founder, executive, and trusted adviser to several fast growing technology startups with exits to LinkedIn, Instacart, Vistaprint, Postmates, and Amplify among others. He has also spent nearly a decade on the acquirer side of M&A deals as a corporate development executive at Webs and GoDaddy.
The Unicorn Within
Linda K. Yates
Harvard Business Review Press
60 Harvard Way, Boston, MA 02163
http://hbr.org/books
9781633698680, $35.00, PB, 336pp
https://www.amazon.com/Unicorn-Within-Companies-Game-Changing-Ventures/dp/1633698688
Synopsis: With the publication of "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed", Mach49 founder and CEO Linda Yates shows large companies how to beat startups at their own game -- to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.
Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.
The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" proven method, you can unleash the Unicorn within yourself and your company.
Critique: Informatively illustrated throughout, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" is enhanced for the reader with the inclusion of two pages of Notes and an eight page Index. An inspirational, aspirational, and 'real world practical' combination of instruction guide and 'how-to' manual that is also available in a digital book format (Kindle, $16.99), "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" is a 'must read' choice for every corporate executive and entrepreneur seeking to compete and grow their company in today's rapidly evolving and change driven economy.
Editorial Note: Linda Yates (www.mach49.com) is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global strategy, building companies, and driving innovation for large multinationals worldwide.
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at www (dot) midwestbookreview (dot) com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to Frugalmuse (at) aol (dot) com (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
Sell Yourself
Cindy McGovern
McGraw Hill
c/o McGraw Hill Professional
1221 Avenue of the Americas, 45th Floor, New York, NY 10020
www.mhprofessional.com
9781264846245, $26.00, HC, 272pp
https://www.amazon.com/Sell-Yourself-Create-Powerful-Personal/dp/126484624X
Synopsis: No matter what your role or title is at work, selling is an important part of what you do -- whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand (and promoting it in all you do) is essential to achieving your professional goals and getting ahead in life.
With the publication of "Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand", renowned sales and leadership expert Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.
Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand -- whether they know it or not. Throughout this instructive and informative volume, Dr. Cindy reveals the secrets to selling yourself (your vision and ideas) in a way that's thoughtful, active and deliberate. You will learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.
Comprised of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, "Sell Yourself" goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.
Critique: Basically a comprehensive 'how to' manual for succeeding both on and off the job, "Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand" is exceptionally well written, deftly organized, and thoroughly 'reader friendly' in presentation. The next best thing to sitting front row center in a Cindy McGovern workshop, "Sell Yourself" is especially and unreservedly recommended for personal, professional, community, and academic library Business Sales & Marketing collections. It should be noted that "Sell Yourself" is also readily available in a digital book format (Kindle, $19.99).
Editorial Note: Dr. Cindy McGovern (https://drcindy.com) is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.
Exit Path: How to Win the Startup End Game
Touraj Parang
McGraw Hill
c/o McGraw Hill Professional
1221 Avenue of the Americas, 45th Floor, New York, NY 10020
www.mhprofessional.com
9781264703326, $28.00, HC, 288pp
https://www.amazon.com/Exit-Path-How-Startup-Game/dp/1264703325
Synopsis: In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight through the Great Recession. But, by January of 2009, Jaxtr's only hope for survival was to find a buyer -- sadly, it was too late for that.
With the publication of "Exit Path: How to Win the Startup End Game", Touraj draws upon and shares the lessons learned from that chaotic experience and the extraordinary successes that followed once he (and the entrepreneurs he advises) made creating and executing an exit strategy a top priority. For too long entrepreneurs have been failing to establish the requisite relationships and properly prepare for the most important milestone in their life cycle: a sale to an acquirer. But in today's hyper competitive and interconnected business world, that is no longer an option.
In this first-of-its-kind, comprehensive guide, you will discover the surprising reasons few startups succeed while many fail -- and you'll learn that implementing an exit strategy early will empower you to take charge of your startup's ultimate fate, maximizing its potential for success while mitigating the risks of failure.
Arranged in four sequential parts, "Exit Path" walks you through actionable steps to devise and execute an effective exit strategy, starting with a fresh new perspective on the critical importance of creating a viable sale option for your startup. You'll learn why creating your exit strategy is necessary well before you're contemplating an exit, regardless of the stage of your startup. You'll also discover how to create your own exit plan, how to make your plan a reality through personal and business relationships, and how to approach and negotiate with acquirers for an outcome best aligned with your values and ambitions should the need arise.
Critique: What must be considered mandatory reading by all entrepreneurs with successful start-ups, "Exit Path: How to Win the Startup End Game" will be of particular and special value to readers who are investors and company advisors as it provides expert and experienced 'real world practical' advice and insights on managing a startup's destiny and unlocking its strategic potential and options over time. Deftly organized into four major sections (A New Perspective on Exit Planning; Creating Your Exit Strategy; Playing the Long Game; Mastering the Short Game), ten pages of Notes, and a nine page Index, "Exit Path: How to Win the Startup End Game" is unreservedly recommended for personal, professional, corporate, community, college, and university library Entrepreneurship and Business Management collections. It should be noted for personal reading lists that "Exit Path: How to Win the Startup End Game" is also available in a digital book format (Kindle, $17.99).
Editorial Note: Touraj Parang (https://builtin.com/authors/touraj-parang) is a veteran Silicon Valley insider. He is a seasoned entrepreneur, investor, adviser, and M&A expert who has sat in almost every seat around the table in Silicon Valley since late 1990's, including as a corporate attorney at legal powerhouses Wilson Sonsini Goodrich & Rosati and O'Melveny & Myers. Touraj has been a founder, executive, and trusted adviser to several fast growing technology startups with exits to LinkedIn, Instacart, Vistaprint, Postmates, and Amplify among others. He has also spent nearly a decade on the acquirer side of M&A deals as a corporate development executive at Webs and GoDaddy.
The Unicorn Within
Linda K. Yates
Harvard Business Review Press
60 Harvard Way, Boston, MA 02163
http://hbr.org/books
9781633698680, $35.00, PB, 336pp
https://www.amazon.com/Unicorn-Within-Companies-Game-Changing-Ventures/dp/1633698688
Synopsis: With the publication of "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed", Mach49 founder and CEO Linda Yates shows large companies how to beat startups at their own game -- to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.
Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.
The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" proven method, you can unleash the Unicorn within yourself and your company.
Critique: Informatively illustrated throughout, "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" is enhanced for the reader with the inclusion of two pages of Notes and an eight page Index. An inspirational, aspirational, and 'real world practical' combination of instruction guide and 'how-to' manual that is also available in a digital book format (Kindle, $16.99), "The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed" is a 'must read' choice for every corporate executive and entrepreneur seeking to compete and grow their company in today's rapidly evolving and change driven economy.
Editorial Note: Linda Yates (www.mach49.com) is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global strategy, building companies, and driving innovation for large multinationals worldwide.
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at www (dot) midwestbookreview (dot) com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to Frugalmuse (at) aol (dot) com (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
0 new messages