US-CA-Los Angeles-Manager of Analytics (eCRM)
Frank Scannello
Los Angeles, CA. Relocation is provided for.
Responsibilities:
This is a leadership position, responsible for leading high-level
modeling for the data warehouses and CRM initiatives for Ticketmaster
and potentially its core business units (citysearch.com, Match.com,
ReserveAmerica.com, Evite.com, etc.).
This position is responsible for CRM analytics as a whole.
Responsibilities will include:
-60%: Develop high-level targeting and segmentation models inclusive
of campaign management
-15%: Execute ad-hoc analytical projects, including customer-level analyses,
segmentation analysis, product affinity and customer profiling analysis,
etc.
-15%: Evaluate campaign strategy development, targeting, selection,
campaign test and measurement design and post-campaign analysis
-10%: Interdepartmental communications: Work with internal marketing,
executive management, development teams for needs gathering, guidance,
and leadership for data analytics direction and goals.
Qualifications:
-BA/BS degree in Statistics or a related discipline (e.g., Mathematics,
Computer Science with heavy course load in statistics).
-3+ years progressive business experience in database marketing or related
fields
-Proven experience with research, statistical analyses, and programming
utilizing a variety of multivariate statistical techniques including
regression,
factor analysis, cluster analysis, conjoint, etc.
-Experience working with, or exposure to, campaign management, data mining
and statistical modeling tools (e.g., Epiphany, MapInfo, SAS, etc ) and
consumer databases. Campaign management experience is a pre-requisite for
this role.
-Experience developing targeting models (e.g., regression, CHAID, etc.) and
individual-level segmentation
-Strong strategic thinking, communication and analytical skills
-Client-service and/or consulting experience a plus.
If you are interested in this position, please reply with an updated resume.
If you know of someone who may be interested, please forward this message to
them or,
better yet, send me their email address or phone #.
Thank you for your consideration.
Frank Scannello
Hire Efficiency
www.hirefficiency.com
904-543-0808