Labatts Ice in the UK!

[Giovanni Ciampa]

Says it all really... Spotted in my local recently (an Ansells pub for those
who really want to know).

AFAIK there has not been an advertising campaign to support the product,
which might explain why I've only seen two, maybe three bottles bought in
the last three weeks. (Odd that!)

Reading the label: a load of bull about Labatts "inventing" the ice process,
and how it results in a smoother beer (ar something like that, this is from
memory as I have no intention of being seen with a bottle for a moment
longer than I have to).

Like regular Labatts, it's brewed under license in the UK, which can only
mean that the other ice beers will follow fairly soon.

Anybody else in the UK seen it, or something similar? Is it selling?

_ o _ /--------------------\
/ \|/ \ | Giovanni Ciampa |
|O | O| | g...@wcl.bham.ac.uk |
\_/\\_/ |--------------------|
/ \ | I am but a figment |
\_/ | of my own deranged |
\___/ | imagination. |
\_/ \--------------------/

[Martin Curwood]

I've seen the adverts but not the beer... which is fine by me. I expect
they are lining up the product launches for late spring/early summer in
anticipation of some HOT weather. Not much chance of that in the UK!!!