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Budweiser Catches Flak Over "Disgusting" Fourth Of July Commercial

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Ubiquitous

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Jul 6, 2023, 8:36:22 AM7/6/23
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Budweiser was criticized by social media users over a Fourth of July message
the company posted Tuesday.

In the 30-second ad, F-16 pilot Lt. Col. Dan Rooney provides a voiceover
promoting the partnership between the beer brand and Rooney’s educational
scholarship program, Folds of Honor. It comes amid a massive backlash against
Bud Light, which is owned by the same parent company as Budweiser, over its
partnership with transgender activist Dylan Mulvaney.

“Budweiser has believed in Folds of Honor for 13 years,” Rooney said in the
voice over. “Today, we honor our veterans and the 44,000 scholarships awarded
to their families. … Service never stops, and neither will we.”

To all who protect America’s freedom, This Bud’s For You.

This July 4th, we're proud to work with @FoldsofHonor to help
military families today, and every day. pic.twitter.com/RUO1PbMeMj

— Budweiser (@budweiserusa) July 4, 2023

The tweet from the company read, “To all who protect America’s freedom, This
Bud’s For You. This July 4th, we’re proud to work with [Folds of Honor] to
help military families today, and every day.”

Online commenters were quick to blast the company, with some accusing it of
using dead soldiers to try to rehabilitate its image after the Mulvaney
fiasco.

“Using dead soldiers to try to dig back from sponsoring child drag shows and
misogyny is beyond disgusting,” one social media user wrote.

Another person tweeted, “Too late, Budweiser. Too late.”

While another added,”You’re ruined.”

There were also numerous comments from online users suggesting what the
company needed to do was “Apologize.”

“Don’t understand how Budweiser just doesn’t come forward and apologize to
all of us for their huge mistakes and make it right! ” one person wrote.
“Maybe they would start selling a few beers. The Ad looks great but will not
make up for their mess!

Another added, “Folds of Honor needs to find a new partner asap. Partnering
with woke globalists is hurting a good cause.”

The ad was posted on YouTube too, and comments there were just as critical
toward the beer company.

“No one actually serving, or who probably serves, wants anything to do with
this morally bankrupt company,” one person wrote.

“It’s not a boycott, it’s banishment,” another added.

While another commented, “Bud’s determined to drag every past connection down
with them. Wouldn’t it be better to apologize, fire those responsible, and
start on mending…No? You sure about that, Bud? OK, then, carry on…just
continue to ignore your customer base.”

--
Let's go Brandon!

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