From ESPN
Infiniti set to reveal Q30 Concept at IAA Frankfurt Motor Show
-Q30 Concept signals Infiniti's next step in its portfolio expansion
into new premium segments
Hong Kong Infiniti will stage the world premiere of its Q30 Concept
at the Frankfurt Motor Show in September.
The Infiniti Q30 Concept signals the contemporary design vision for a
compact Infiniti vehicle which will target a new generation of premium
customers.
Set to be unveiled at Infiniti's press conference, scheduled for 10:15
am CET on September 10 in Frankfurt, the Q30 Concept is the next step
in Infiniti's foray into new premium segments. It embodies Infiniti's
vision to deliver head-turning design, innovative materials with
precise fit and finish and passionate craftsmanship.
"This Infiniti Q30 Concept is a prelude to the product portfolio
expansion which underpins our aggressive global growth strategy,"
said Johan de Nysschen, President of Infiniti Motor Company, Ltd.
"In our quest to appeal to the modern, young-minded premium
customer, the Infiniti Q30 Concept has a distinctive style and reaches
new levels of product quality."
It represents the latest evolution of the Infiniti design philosophy
introduced with the Infiniti Q50 which had its world premiere at the
North American International Auto Show in Detroit in January. Like the
Q50, the Infiniti Q30 Concept also incorporates dramatic design cues
from the visionary Infiniti concept trilogy Essence, Etherea and
Emerg-e.
Infiniti envisions provoking a radical shift in the premium compact
segment. The adventurous design and graceful athleticism of Q30
Concept inspire greater expectations of what is possible beyond the
designs dominant in the market today.
"Q30 Concept is slender, sleek and seductive," said Alfonso
Albaisa, Infiniti Executive Design Director. "When you see speedy
big cats, like cheetahs, they have a slenderness and a lightweight
stride. It's almost like they're floating. That's the muscularity we
were aiming for with Q30 Concept."
Infiniti's forthcoming compact premium entry will be the first
Infiniti model Sebastian Vettel, Infiniti's Director of Performance,
will influence from its inception. The three-time Formula One world
champion from Infiniti Red Bull Racing, who was actively involved in
honing the driving dynamics of the Infiniti Q50, is engaging with
Infiniti's technical teams around the world as part of a commitment to
infuse the brand with race-bred performance.
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