Ford Fiesta wins Womens World Car of the Year

[MummyChunk]

From AB





Ford Fiesta 1.0-litre EcoBoost Wins Women's World Car of the Year

- The new Ford Fiesta 1.0-litre EcoBoost is named 2013 Women's World
Car of the Year and also wins Economy Car category
- All-female panel of global motoring writers crown new Fiesta winner
ahead of Porsche Boxster S, Audi Allroad and Range Rover on
criteria including sex appeal, safety, value-for-money,
child-friendliness and environmental footprint, praising Fiesta's
"high-end look and feel"
- Stylish new Fiesta offers a bold new exterior, an interior optimised
for ergonomics and comfort, as well as Ford MyKey, SYNC and Active
City Stop

BRENTWOOD, Essex, July 24, 2013 The new Ford Fiesta 1.0-litre
EcoBoost has won the overall 2013 Women's World Car of the Year and
Women's World Car of the Year Economy Car titles after judges praised
its "high-end look and feel" and fuel efficiency. Jurers
placed it ahead of shortlisted finalists that included the Audi
Allroad, Range Rover and Porsche Boxster S.

The Ford Fiesta was assessed by the panel of 18 female motoring
writers which judged the awards on factors including safety,
value-for-money, aesthetic appearance, storage space,
child-friendliness, ease-of-driving, colour, sex appeal and
environmental footprint.

The stylish new Fiesta offers a bold new exterior, an interior
optimised for ergonomics and comfort, and Ford MyKey an
industry-first technology that allows parents to encourage safer
driving and limit their teenager's exposure to risk at the wheel.

Ford's 1.0-litre EcoBoost engine International Engine of the Year
2013 and 2012 delivers 125PS and produces 99g/km CO2 as part of a
class-leading line-up of six powertrains that deliver sub-100 g/km CO2
emissions.*

The UK is central to Fiesta powertrain development and production
Dunton Technical Centre is home to the award winning 1.0-litre
EcoBoost engine and production of high-tech low-CO2 diesel engines
takes place at Dagenham. Fiesta has long been a British favourite - as
best-selling car it currently outsells its nearest retail competitor
more than two to one and has just surpassed four million sales in the
UK.

"The new Fiesta has raised the bar to offer a sharper-looking,
better-connected car that is even more fuel efficient and
fun-to-drive," said Barb Samardzich, vice president Product
Development, Ford of Europe. "By tuning into the needs of all our
customers we are ensuring this small car with the big history has a
very bright future."

New Fiesta was awarded the maximum five-star safety rating by the
independent vehicle safety organisation Euro NCAP and offers in-car
connectivity system Ford SYNC with Emergency Assistance which directly
connects vehicle occupants to local emergency services operators after
an accident. Active City Stop helps drivers avoid low speed
collisions.

WWCoTY UK judge, Victoria MacMillan Bell, said: "The Fiesta has a
real high-end look and feel to it. Pair this with the
multi-award-winning 1.0 litre EcoBoost engine which reaches range and
performance levels never seen before, and this stylish pocket rocket
wins in every category."

"It was clear from the outset that the new Fiesta 1.0-litre
EcoBoost had struck a chord with our panel of female motoring experts
from around the world," said Women's World Car of the Year chief
judge, Sandy Myhre of New Zealand.

The fifth Women's World Car of the Year awards will be presented in
London in October.

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