MyFord Touch makes its way into the 2014 Fiesta

[MummyChunk]

From AB











New 2014 Ford Fiesta Adds MyFord Touch with Improved Voice
Recognition, Navigation and Phone Pairing

-2014 Ford Fiesta comes to market with the most comprehensive suite of
in-car connectivity technology features available in a small car:
SYNC® with MyFord Touch® featuring a new 6.5-inch LCD touch screen

-The technology is driving up purchase consideration and appeal of
Ford products, proven by internal data showing new vehicles ordered
with MyFord Touch exceed expectations

-Ford continues to improve MyFord Touch with new capabilities and
features including more natural and accurate voice recognition,
simpler Bluetooth® phone pairing and better navigation controls

LOS ANGELES, Nov. 26, 2012 The latest trend in consumer electronics
is the miniaturization of the gadgets we love, while packing them with
even more performance such as a razor-thin phone that doesn't bulge in
a pocket, smaller tablets that can be held with one hand, or music
players that can be worn on the wrist. Ford is following suit, and
beginning next year it will offer MyFord Touch® with a new 6.5-inch
LCD touch screen available on the 2014 Ford Fiesta.

"Technology features are important to all of our customers
including small car buyers, and MyFord Touch continues to drive up
purchase consideration of our vehicles," says Michelle Moody,
Ford cross-vehicle marketing manager. "MyFord Touch is appealing
to customers, as it consistently ranks among the top 10 purchase
considerations with new owners. We're excited to bring it to the small
car segment, where it will really help Fiesta stand out from the
crowd."

The migration of this technology comes right as Ford hits the
five-year anniversary of its award winning SYNC® in-vehicle
connectivity system; more than 5 million cars and trucks have been
sold with the system. Ford first launched SYNC on the 2008 Focus, then
its smallest and most affordable car. Now, unveiling MyFord Touch for
Fiesta cements Ford's commitment to making technology affordable and
accessible to everyone.

"We are seeing strong brand lift from MyFord Touch amongst
in-market shoppers, with 65 percent of those intending to purchase a
vehicle reporting SYNC definitely plays a role in their purchase
consideration," says Moody. "Take rates for MyFord Touch on
new vehicle orders, such as the 2013 Escape and Fusion, continue to
outpace our internal projections. We expect the same trend for
Fiesta."

Besides the new MyFord Touch 6.5-inch touch screen, the 2014 Fiesta
will launch with the
latest SYNC software that adds new features including:

Simplified Bluetooth® phone pairing: When pairing, the driver simply
has to hit "OK" if the
PIN on the phone and touch screen match each other
More natural voice recognition: Drivers can now simply say "Play
" when requesting
a specific artist, song, album or genre of music (i.e. "Play
jazz" versus "Play genre jazz")
Improved voice recognition accuracy: The latest version of Nuance's
speech software,
VoCon® 3200 v4.2, improves overall voice recognition performance











Flattened audio command structure: At any time, drivers can say the
station frequency, "AM
760," or the official name of the Sirius station, like
"CNN," to tune in; drivers no longer need
to say "Radio" or "Sirius" to indicate their
desire to listen to those audio sources
Simplified navigation controls: The destination entry screen has been
improved to help
make it easier to enter an address



With MyFord Touch, Fiesta drivers will be able to stay connected to
their lives, easily getting the
information and entertainment they want while keeping their hands on
the wheel and eyes on
the road.