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The Ferrari Roma is just beautiful. The future is bright for Ferrari.

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MummyChunk

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Nov 16, 2019, 5:12:04 PM11/16/19
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Have you seen this masterpiece the Ferrari Roma? I think that this
gorgeous vehicle means the future is very bright for Ferrari and all
of their upcoming models.

From AB
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The new Ferrari Roma was seen in the flesh during its unveiling in
Rome yesterday, and I can confirm that it is not only one of the most
beautiful Ferraris in recent memory, but one of the handsomest of any
contemporary sport or luxury car. Its details are predictably rich,
well rendered, and pointedly, alluring and accessible. But it is not
just the details in a car from the famed Italian sports car
manufacturer, and one that is expected to start at around $250,000.

"If you now go in the market, and you ask someone who can afford
(a Ferrari) because this is not a cheap product why don't you buy a
Ferrari? They are tempted, but most of them are a bit afraid. 'I don't
know if I can drive it, it's very aggressive,'" said Enrico
Galliera, the brand's chief marketing officer, in an interview with
Autoblog. "And that's one of the major answers. It's not, 'It's
too expensive,' or 'I don't want to have fun driving.'"

There's a kind of fear of the brand's reputation for aggression and
showiness. The Roma is intended to soothe these concerns, and entice
new clients into the Ferrari stable. This is accomplished by making
everything at once more sophisticated, more mature, and more
enticing.

On the inside, one is especially drawn to the big, curved and
crystalline LCD instrument panel and large center screen, the cozy and
coddling leather seats, and the new aviation-inspired metal toggles
that act as the transmission selector. Less impressive are the
capacitive haptic "buttons" on the steering wheel, but
judgment will be reserved on those until we have a chance to
experience them while driving, instead of just while sitting on a
stage making embarrassing vroom-vroooooommmmmm noises.

But it is the outside that really has me drooling. This is not just
because the Roma has classical rear-drive GT proportions, with a
fiendishly long hood, a selfish not-quite-four-place cabin that the
brand describes simply as a "2+," and a truncated Kamm-back
tail. It is because the design is so improbably clean, devoid of the
strakes, scoops, spoilers, or even ancillary lines that corrupt so
many modern cars. Especially evocative is the treatment of the front
and rear, both of which are impossibly low, without ever feeling
threateningly so. It all feels of a piece, and there's not a bad
angle.

"We want to transmit this idea of harmony, and a beautiful
dynamic in balance," said Ferrari head of design Flavio Manzioni.
"The front is prominent, is wrap-around, giving a lot of tension
to the car. The cabin is very compact, sitting on the rear wheel. This
was one of the characteristics of these beautiful Ferrari GTs in the
'50s and the '60s, when we were really dictating the principals of
beauty all over the world, and showing how is the Italian taste, in
terms of not only cars but in general, in terms of aesthetics."

More than a bit of 275GTB and Daytona can be seen in the overall
profile, but, as usual. Ferrari denies any retro cues or heritage
inspiration in any of its designs.

"As you can see, there are no specific elements that are quoting
the elements of the Ferrari GTs of the past. There are some
reminiscences, maybe, but the formal language is absolutely
modern," Manzioni said. "You have to know that every Ferrari
starts from the package. From the technical contents. The proportions
are dictated by the technical requirements. So, as I said, the
position of the engine. The engine is a mid-front engine, very
important. The radiators are in the front. The position of the cabin
is determined by the H-points and so on and so on."

All of this baked-in elegance and refinement is intended to further
distinguish the categories of vehicles that Ferrari plans to advance
in its future offerings.

"The direction where the company wants to go, it's really simple
to answer," Galliera said. "If you divide our product range
in two segments, which are the pure sports car, and what we call grand
turismo sports car.

"On the pure sports car, our strategy is to further work on the
performance. We want to be the one in the market with the highest
performance and the highest technology. So, we push in the direction
as much as we can with cars like the F8 Tributo and SF90 Stradale.
When we look at the grand turismo segment, performance remains
important, but we grow the importance of versatility and comfort. So
all of our cars in the grand turismo will move in that direction,
keeping the performance but not at any cost, and so working on the
versatility and the comfort of the car."

What does this mean about the forthcoming Purosangue, the brand's
first SUV?

"What are you talking about? What is the Purosangue?"
Galliera laughs. "The Purosangue is a grand turismo one. So, it's
pushing the boundaries toward comfort, versatility, and
elegance."

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