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Shania Twain to do Mercedes ads

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comments4u ®

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Jan 13, 2000, 3:00:00 AM1/13/00
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The success of Gloria Estefan's Toyota ads and Bob Segar's
Chevy ads have been noted by Mercedes. Mercedes has decided
to follow this trend, and use celebrity musicians in its ad
campaigns.

Mercedes original choice was Melissa Etheridge; her song
*I've got a chrome plated heart* was deemed appropriate
for traditional Mercedes models. But Ms. Etheridge's
lesbianism has become a controversial issue again with
the recent disclosure that ex-druggie rock star David
Crosby fathered the children borne by Ms. Etheridge's
*wife*. Ms. Etheridge may yet become the governor of
Kansas; but she won't be doing Mercedes ads.

Licensing Janis Joplin's *Lord won't you buy me a Mercedes
Benz* was considered a possibility. But then it was realized
praying for a Mercedes is unnecessary; with Mercedes move
downmarket, almost everyone can afford one.

How Shania Twain's songs fit Mercedes remains a bit of a
question, but it could foster a new *truth in advertising*
philosophy. Mercedes could use Ms. Twain's *Makes me feel
like a woman* to promote the SLK. And the ultimate truth
behind the C Class could be stated by Ms. Twain's song
*That don't impress me much*. Given current Mercedes
marketing, in a few years, it could become the theme for
the entire Mercedes line.

--
"There is nothing more exhilarating than being
shot at without result." -- Winston Churchill


Sent via Deja.com http://www.deja.com/
Before you buy.

Dennis Kuo

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Jan 13, 2000, 3:00:00 AM1/13/00
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In article <85lf8t$j2m$1...@nnrp1.deja.com>, comments4u ®
<comme...@my-deja.com> wrote:

>Licensing Janis Joplin's *Lord won't you buy me a Mercedes
>Benz* was considered a possibility. But then it was realized
>praying for a Mercedes is unnecessary; with Mercedes move
>downmarket, almost everyone can afford one.

Sorry to burst your bubble, but this song was already used in an E-class
ad several years ago.

Dennis

Harvey Louzon

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Jan 13, 2000, 3:00:00 AM1/13/00
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Keep your day job, chump.

You're not going to cut it as a comedian.


comments4u ® <comme...@my-deja.com> wrote in message
news:85lf8t$j2m$1...@nnrp1.deja.com...


> The success of Gloria Estefan's Toyota ads and Bob Segar's
> Chevy ads have been noted by Mercedes. Mercedes has decided
> to follow this trend, and use celebrity musicians in its ad
> campaigns.
>
> Mercedes original choice was Melissa Etheridge; her song
> *I've got a chrome plated heart* was deemed appropriate
> for traditional Mercedes models. But Ms. Etheridge's
> lesbianism has become a controversial issue again with
> the recent disclosure that ex-druggie rock star David
> Crosby fathered the children borne by Ms. Etheridge's
> *wife*. Ms. Etheridge may yet become the governor of
> Kansas; but she won't be doing Mercedes ads.
>

> Licensing Janis Joplin's *Lord won't you buy me a Mercedes
> Benz* was considered a possibility. But then it was realized
> praying for a Mercedes is unnecessary; with Mercedes move
> downmarket, almost everyone can afford one.
>

GT

unread,
Jan 13, 2000, 3:00:00 AM1/13/00
to

Uh oh. Could Mercedes be planning a pickup truck next? With optional
rhinestones?

--
Gary Talda

thom...@concentric.net

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Jan 13, 2000, 3:00:00 AM1/13/00
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For the record:

Mercedes did indeed use the Janis Joplin song in one of their TV spots about
4-5 years ago.

-Thomas


Harvey Louzon <har...@mcs.net> wrote in message
news:85lpon$spm$1...@ssauraaa-i-1.production.compuserve.com...


> Keep your day job, chump.
>
> You're not going to cut it as a comedian.
>
>
> comments4u ® <comme...@my-deja.com> wrote in message
> news:85lf8t$j2m$1...@nnrp1.deja.com...

Gary Smith

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Jan 13, 2000, 3:00:00 AM1/13/00
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"comments4u Ž" wrote:

>
> How Shania Twain's songs fit Mercedes remains a bit of a
> question,

I'm glad that Mercedes still had class when I bought the 1992 500SL.
Back then it was Nat King Cole's "L-O-V-E" played underneath an SL
flying down a country road on a fall day with Cupid being thwarted by
the car's slipstream.

Shania Twain, feh.

Gary Smith

David Hillman

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Jan 14, 2000, 3:00:00 AM1/14/00
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In article <85lf8t$j2m$1...@nnrp1.deja.com>, comments4u ®
<comme...@my-deja.com> wrote:
>Licensing Janis Joplin's *Lord won't you buy me a Mercedes
>Benz* was considered a possibility. But then it was realized
>praying for a Mercedes is unnecessary; with Mercedes move
>downmarket, almost everyone can afford one.

Oh Lord, won't you fly me, a Mercedes Benz
My friends all race Porsches, I must make, a-mends

In reference to last year's LeMans debacle, someone re-wrote the whole
song, and I wish I still had the remaining lines. Anyone?

--
D a v i d H i l l m a n
nma, scca, scscc, imoc

mslinda

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Jan 14, 2000, 3:00:00 AM1/14/00
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"comments4u Ž" wrote:
>
> Licensing Janis Joplin's *Lord won't you buy me a Mercedes
> Benz* was considered a possibility.

Obviously it was *more* than a possibility, since this song was heard in
Mercedes ads at least a year ago. Do you have anything *new* to report?

Linda C.

Brian Welch

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Jan 14, 2000, 3:00:00 AM1/14/00
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Trollin', trollin', trollin', ... keep them postings trollin'.


Barry Twycross

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Jan 14, 2000, 3:00:00 AM1/14/00
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In article <85lf8t$j2m$1...@nnrp1.deja.com>, comments4u ®
<comme...@my-deja.com> wrote:

>Licensing Janis Joplin's *Lord won't you buy me a Mercedes

>Benz* was considered a possibility. But then it was realized
>praying for a Mercedes is unnecessary; with Mercedes move
>downmarket, almost everyone can afford one.

They did, last year.

--
Barry
Ba...@netbox.com <http://www.netbox.com/barry>
JBC, OETKB, California branch.

Svend Tang-Petersen

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Jan 14, 2000, 3:00:00 AM1/14/00
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David Hillman wrote:
>
> In article <85lf8t$j2m$1...@nnrp1.deja.com>, comments4u ®
> <comme...@my-deja.com> wrote:
> >Licensing Janis Joplin's *Lord won't you buy me a Mercedes
> >Benz* was considered a possibility. But then it was realized
> >praying for a Mercedes is unnecessary; with Mercedes move
> >downmarket, almost everyone can afford one.
>
> Oh Lord, won't you fly me, a Mercedes Benz
> My friends all race Porsches, I must make, a-mends
>
> In reference to last year's LeMans debacle, someone re-wrote the whole
> song, and I wish I still had the remaining lines. Anyone?
>
> --
> D a v i d H i l l m a n
> nma, scca, scscc, imoc

From a friend who was actually at LeMans and attended the press
conference:

Oh Lord, don't you buy me a Mercedes Benz
My friends all drive Porsches that last to the end.


Btw, in Germany BMW uses the original song for a Z3 commercial.

Guy in Z3 with top down and music playing
"Oh Lord, won't you buy me a Mercedes Benz"
Stops tape and listens to engine sound. Restarts tape
"My friends all drive Porsches, I must make, a-mends"
Ejects tape, throws it out of the car and floors it.

--

Regards Svend


*******************************************************************
Svend Tang-Petersen, MSc Email: sv...@copen.sgi.com
AGD, Europe
Silicon Graphics Fax: (+45) 43438606
Stationsparken 25 Phone: (+45) 43438600
2600 Glostrup VNET: 540-0422
Denmark http://reality.sgi.com/svend_copen
*******************************************************************

mrhatigan

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Jan 14, 2000, 3:00:00 AM1/14/00
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"comments4u Ž" wrote:
>
> snip >
> How Shania Twain's songs fit Mercedes remains a bit of a
> question...<

> snip <

Mercedes owners: Do you _really_ want "the world's highest-paid lap
dancer" recruiting new members into your club?

Marc "Steve Earle's right" Rhatigan
Wake me to reply. Remove zzz...

brad9876

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Jan 14, 2000, 3:00:00 AM1/14/00
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Sounds funny.

But should it be concluded from this that BMW drivers can't enjoy the
song despite their choice of another car? They must be quite insecure
in their choice, all their bravado aside.

brad9876

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Jan 14, 2000, 3:00:00 AM1/14/00
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GT wrote:
>
> Uh oh. Could Mercedes be planning a pickup truck next? With optional
> rhinestones?

SNIP

A loaded Chevy pickup costs about the same as a basic C Class. The same
person can lease either... all he has to do is catch up the payments on
his Discover card first. ;)

There is the problem.

But, this market expansion, even though it's down, isn't a bad idea. If
the company continues to make money, at least those who like older
Mercedes won't be left driving orphans. Maybe it's a fair trade...I
find trucks less disagreeable than these imitation sport cars.

whp

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Jan 14, 2000, 3:00:00 AM1/14/00
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Shania already hocks cheap make-up, I doubt Mercedes is next. I really
liked the song "Falling in love again" in their ad campaigns. Lets hope
that the same class and decorum will prevail in future ads.


Richard Fay

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Jan 15, 2000, 3:00:00 AM1/15/00
to
comments4u Ž wrote:

>
> Licensing Janis Joplin's *Lord won't you buy me a Mercedes
> Benz* was considered a possibility. But then it was realized
> praying for a Mercedes is unnecessary; with Mercedes move
> downmarket, almost everyone can afford one.
>

Mercedes have already used this theme for its Australian ads. THey look
quite good actually.

Richard

Stan Marsh

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Jan 15, 2000, 3:00:00 AM1/15/00
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In Australia they used the benz song on an ad for the C class. That z3 ad
sounds cool! any ideas where I could download it from?
Pete


> > Oh Lord, won't you fly me, a Mercedes Benz
> > My friends all race Porsches, I must make, a-mends
> >
> > In reference to last year's LeMans debacle, someone re-wrote the
whole
> > song, and I wish I still had the remaining lines. Anyone?
> >
> > --
> > D a v i d H i l l m a n
> > nma, scca, scscc, imoc
>
> From a friend who was actually at LeMans and attended the press
> conference:
>
> Oh Lord, don't you buy me a Mercedes Benz
> My friends all drive Porsches that last to the end.
>
>
> Btw, in Germany BMW uses the original song for a Z3 commercial.
>
> Guy in Z3 with top down and music playing
> "Oh Lord, won't you buy me a Mercedes Benz"
> Stops tape and listens to engine sound. Restarts tape
> "My friends all drive Porsches, I must make, a-mends"
> Ejects tape, throws it out of the car and floors it.
>

GT

unread,
Jan 15, 2000, 3:00:00 AM1/15/00
to

Don't forget that Mercedes would make more money from a base pickup
truck than a base C-class as well. Selling a loading truck would
enable the management team to swim in money, just like GM/Ford, who
thrive only because Americans will pay any price for trucks.

>
>But, this market expansion, even though it's down, isn't a bad idea. If
>the company continues to make money, at least those who like older
>Mercedes won't be left driving orphans. Maybe it's a fair trade...I
>find trucks less disagreeable than these imitation sport cars.

Is the SLK an imitation sports car? I don't think so. I view it as
an imitation grand-tourer. Then again, I don't count the SL as a
sports car either. But I still favor the idea of a Mercedes minivan.

--
Gary Talda

King Kobra

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Jan 15, 2000, 3:00:00 AM1/15/00
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"Richard Fay" <fa...@ozemail.com.au> wrote in message
news:38802E...@ozemail.com.au...


------
Posted via news://freenews.netfront.net
Complaints to ne...@netfront.net

John Mauel

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Jan 16, 2000, 3:00:00 AM1/16/00
to

GT wrote in message ...

>
>Uh oh. Could Mercedes be planning a pickup truck next? With optional
>rhinestones?
>


And a stencil drawing in the back window of Calvin peeing on a Lexus (BMW?
Audi?) logo. And chrome silhouettes of Marlene D. on the mud flaps.

John M.

comments4u ®

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Jan 16, 2000, 3:00:00 AM1/16/00
to
In article <lbv08s0a3l5vp2quq...@4ax.com>,

GT <I.don't.want.your.s...@compuserve.com> wrote:
>
> Don't forget that Mercedes would make more money from a base pickup
> truck than a base C-class as well. Selling a loading truck would
> enable the management team to swim in money, just like GM/Ford, who
> thrive only because Americans will pay any price for trucks.


They don't make money on the C Class. There's no profit in the car. They
do, however, net $9950 when they install $50 worth of Mercedes emblems.

comments4u ®

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Jan 16, 2000, 3:00:00 AM1/16/00
to

Michael Jones

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Jan 16, 2000, 3:00:00 AM1/16/00
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There is a Rumanian (I think) manufacturer who builds pickups based on the
last 190 series (W201 type) They were marketed in the UK but you don't see
many.

BTW, heard the Janis Joplin song ad on TV this evening!


GT <I.don't.want.your.s...@compuserve.com> wrote in message
news:qgss7sgc0p88nc561...@4ax.com...


>
> Uh oh. Could Mercedes be planning a pickup truck next? With optional
> rhinestones?
>

> On Thu, 13 Jan 2000 21:15:23 GMT, comments4u ®
> <comme...@my-deja.com> wrote:
>
> >The success of Gloria Estefan's Toyota ads and Bob Segar's
> >Chevy ads have been noted by Mercedes. Mercedes has decided
> >to follow this trend, and use celebrity musicians in its ad
> >campaigns.
> >
> >Mercedes original choice was Melissa Etheridge; her song
> >*I've got a chrome plated heart* was deemed appropriate
> >for traditional Mercedes models. But Ms. Etheridge's
> >lesbianism has become a controversial issue again with
> >the recent disclosure that ex-druggie rock star David
> >Crosby fathered the children borne by Ms. Etheridge's
> >*wife*. Ms. Etheridge may yet become the governor of
> >Kansas; but she won't be doing Mercedes ads.
> >

> >Licensing Janis Joplin's *Lord won't you buy me a Mercedes
> >Benz* was considered a possibility. But then it was realized
> >praying for a Mercedes is unnecessary; with Mercedes move
> >downmarket, almost everyone can afford one.
> >

> >How Shania Twain's songs fit Mercedes remains a bit of a

> >question, but it could foster a new *truth in advertising*
> >philosophy. Mercedes could use Ms. Twain's *Makes me feel
> >like a woman* to promote the SLK. And the ultimate truth
> >behind the C Class could be stated by Ms. Twain's song
> >*That don't impress me much*. Given current Mercedes
> >marketing, in a few years, it could become the theme for
> >the entire Mercedes line.
>
> --

> Gary Talda

GT

unread,
Jan 16, 2000, 3:00:00 AM1/16/00
to

Sell 'em over here for huge profits!

>There is a Rumanian (I think) manufacturer who builds pickups based on the
>last 190 series (W201 type) They were marketed in the UK but you don't see
>many.
>

Where?

>BTW, heard the Janis Joplin song ad on TV this evening!
>

--
Gary Talda

Jonny Hodgson

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Jan 20, 2000, 3:00:00 AM1/20/00
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On Sat, 15 Jan 2000, GT wrote:

[snip]


> sports car either. But I still favor the idea of a Mercedes minivan.

I'm sure I've seen one of those (well, a Merc
people-carrier in UK parlance) around here
somewhere. It looked to a Vito as a Tourneo
is to a Transit...

Can't remember what they call it - might be
a V-class?

Jonny
Ringmeister-to-be: current best lap 8m45s


Erik Meltzer

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Jan 20, 2000, 3:00:00 AM1/20/00
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Hi!

[trimmed groups list; f'up2 r.a.d.]

Jonny Hodgson wrote:
> I'm sure I've seen one of those (well, a Merc
> people-carrier in UK parlance) around here
> somewhere. It looked to a Vito as a Tourneo
> is to a Transit...
>
> Can't remember what they call it - might be
> a V-class?

Correct. A Vito commercial mini-van dressed up as
a passenger minivan. Which need not be a bad thing;
I have no experience with either, but the VW Caravelle
(Eurovan) I do have limited experience with is made
in the same way, and it is done convincingly to me.

Yours,
Erik.
--
The beaches I like the best have no footprints in the sand.
They have gotten hard to find. Now I carry a rake. -- Bob Hoover

I don't reply? Check message headers for hints.

GT

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Jan 20, 2000, 3:00:00 AM1/20/00
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Forgot about those - Europe only. Still, not exacting what I was
thinking of - more like a rear-wheel drive 4.3 litre V8 with 4 leather
seats, and a bench - with more room than the Odyssey.

Sorry about that fantasy.


On Thu, 20 Jan 2000 12:16:09 +0000, Jonny Hodgson
<tt...@student.lboro.ac.uk> wrote:

>On Sat, 15 Jan 2000, GT wrote:
>
>[snip]
>> sports car either. But I still favor the idea of a Mercedes minivan.
>

>I'm sure I've seen one of those (well, a Merc
>people-carrier in UK parlance) around here
>somewhere. It looked to a Vito as a Tourneo
>is to a Transit...
>
>Can't remember what they call it - might be
>a V-class?
>

>Jonny
>Ringmeister-to-be: current best lap 8m45s

--
Gary Talda

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