On Sat, 19 Jan 2013 18:02:44 -0800, Christopher A. Lee wrote:
> On Sat, 19 Jan 2013 23:41:23 +0000, Smiler <Youm...@JoeKing.com> wrote:
>
>>On Sat, 19 Jan 2013 13:42:59 -0800, M Purcell wrote:
>>
>>> On Dec 8 2012, 1:44 pm, Waldo Tunnel <
waldotun...@gmail.com> wrote:
>>>> Review: INSIDE JOKES: Using humor to reverse-engineer the mind
>>>>
>>>>
http://www.the-tls.co.uk/tls/public/article1171575.ece
>>>
>>> Interesting. But humor can also be used to effect the mind, look at all
>>> the humorous TV advertisements.
>>
>>The the effect of humour in advertisements is to make them more
>>memorable. It's harder to ignore a joke/humour than a plain
>>advertisement.
>
> There is a long history of remembering the joke not the product - like the
> cigar you were meant to smoke after something went wrong - and the
> commercial showed Paul Darrow (Avon from Blake's Seven) as Columbus just
> approaching the end of the world, realising it was flat after all and he
> was just about to be carried over the edge so he lit one up.
>
> Everybody my age remembers the commercial but not which cigar.
Hamlet cigars. <Music: Air on a G string>
awaiting his turn at the guillotine. When a rescue attempt goes wrong, he