My personal CoffeeCON

51 views
Skip to first unread message

Patricia Sinnott

unread,
Feb 13, 2012, 7:23:54 AM2/13/12
to alt-coffee-moderated
After another rough night of tossing and turning I'm looking forward
to my morning coffee. I'm organizing the biggest event of my life
CoffeeCON, the first consumer coffee conference, a mini coffee
university with brewing and home roasting classes in Warrenville, IL.
We're expecting 1000 people to come and hear George Howell, Geoff
Watts, Jim Schulman and experience hands-on labs like the BUNN
trifecta Home lab. With only 12 days to go I'm working round the clock
making sure that every detail is taken care of because this is really
a indie event. No corporation, no festival company, just me and a few
other coffee obsessives. We're real people with real other jobs. At
night all these details over-take my sleep. Will I survive until Feb
25. Ah never mind my coffee's ready.

Army Coffee

unread,
Feb 13, 2012, 8:14:12 AM2/13/12
to alt-coffee-moderated
That sounds like so much fun...wish I was close because I would
attend! Are you posting anything about the event?

On Feb 13, 7:23 am, Patricia Sinnott <sinnottproducti...@gmail.com>
wrote:

Ed Grimly

unread,
Feb 13, 2012, 3:06:40 PM2/13/12
to alt-coffee-moderated
I found http://sinnottproductions.com/ but no mention of CoffeeCON...
I guess I will continue to plan for CoffeeFest in June http://coffeefest.com/

On Feb 13, 8:14 am, Army Coffee <meyerow...@gmail.com> wrote:
> That sounds like so much fun...wish I was close because I would
> attend!  Are you posting anything about the event?
>
> On Feb 13, 7:23 am, Patricia Sinnott <sinnottproducti...@gmail.com>
> wrote:
>
>
>
>
>
>
>
> > After another rough night of tossing and turning I'm looking forward
> > to my morningcoffee. I'm organizing the biggest event of my life
> > CoffeeCON, the first consumercoffeeconference, a minicoffee
> > university with brewing and home roasting classes in Warrenville, IL.
> > We're expecting 1000 people to come and hear George Howell, Geoff
> > Watts, Jim Schulman and experience hands-on labs like the BUNN
> > trifecta Home lab. With only 12 days to go I'm working round the clock
> > making sure that every detail is taken care of because this is really
> > a indie event. No corporation, no festival company, just me and a few
> > othercoffeeobsessives. We're real people with real other jobs. At

Patricia Sinnott

unread,
Feb 14, 2012, 8:38:12 AM2/14/12
to alt-coffee-moderated
Hey Ed,

Thanks for the heads-up Sinnott Productions is my video company and
your right I should put up something to point to CoffeeCON Here's the
website CoffeeCON. http://coffee-con.com/

I like CoffeeFest too and my husband has been a speaker there but
don't miss CoffeeCON on Feb 25. Here's the difference.

CoffeeFest is Bigger - They will have de-stoning machines, bagging
machings, cup manufactures just about everything to open a coffee shop
but of very little interest to the consumer.
CoffeeCON Is going to be smaller but still a nice size show with
roasters.

CoffeeFest is aTrade that allows consumers on to the show floor - The
roasters will give you samples but most of the vendors are looking
over your shoulder trying ot meet a business customer.
CoffeeCON is Consumer - Everyone here wants to meet and talk to you.

CoffeeFest's classes are for people that paid a premuim to get into
the classes - Consumers can't get in
CoffeeCON's classes on every brewing method - Many are hands-on in
depth labs - Home roasting - Home Espresso - French Press, Syphon,
Ibrik - every method as we are a mini coffee university.

CoffeeFest doesn't pay for top speakers.
CoffeeCON has and is bringing in Geoff Watts, Jim Schulman, George
Howell and others - these are some of the top names in coffee

CoffeeFest charges a fee and you still have give them your
information.
CoffeeCON is free with pre-registration so its true you have to give
your information by hey its free and $10 at the door.

CoffeeFest is estabished and run by a festival company.
CoffeeCON is Indie and by real people who are coffee obsessives like
you.

Hope you come and please spread the word so we can do it again next
year.

On Feb 13, 2:06 pm, Ed Grimly <xr3...@gmail.com> wrote:
> I foundhttp://sinnottproductions.com/but no mention of CoffeeCON...
> I guess I will continue to plan for CoffeeFest in Junehttp://coffeefest.com/

Ed Grimly

unread,
Feb 14, 2012, 9:22:18 AM2/14/12
to alt-coffee-moderated
Wish I had known about this sooner. I am scheduled to teach a class
that weekend and I would LOVE to be at this CoffeeCON.
Dumb question.... Will you be recording the seminars and posting
podcasts or videos of the sessions? Lots of pictures too, please?

On Feb 14, 8:38 am, Patricia Sinnott <sinnottproducti...@gmail.com>
wrote:
> Hey Ed,
>
> Thanks for the heads-up Sinnott Productions is my video company and
> your right I should put up something to point to CoffeeCON Here's the
> website CoffeeCON.http://coffee-con.com/
> > I foundhttp://sinnottproductions.com/butno mention of CoffeeCON...

Patricia Sinnott

unread,
Feb 15, 2012, 7:02:58 AM2/15/12
to alt-coffee-moderated
Yep were going to taping and live streaming (I hope) I have the two
video crews booked so the taping is not a problem. Streaming can be
tricky but I'll post a link. The seminars for people on your level of
coffee knowledge are going to be intensive hands-on 2 to 2.5 hours
long like George Howell who is going to do tastings of six “coffees of
the world” (6 glasses filled with coffee side by side at each
station). Another tasting would be new crop vs. past crop. The third
tasting would be either ripe vs. unripe (same farm) or natural vs.
washed (same farm). These are coffee experiences that won't translate
well to video. Like Jim Schulman and his home espresso lab or the home
roasters panel run by real home roasters.

The shorter classes on slow-brew are for the less experienced people
who want to learn more.

One thing that's been really hard about this event was getting the top
roasters to attend. Some of them are being a bit like beauty queens
meaning they want to be the prettiest girl in the room so they are
staying home. However there are going to be about ten top roasters at
the event some big some small. I think the CoffeeCON is going to hit
the mark in consumer education so maybe next year I'll have more
roasters put on their dancing shoes. So far the public is getting it
and the registrations are moving along. If for some reason the public
doesn't show up I think the industry will be secretly delighted. It
means they take back control and CoffeeCON will only be memory. My
husband Kevin who is the host was quoted as saying "coffee is to
important to be handed over industry marketers." We may go down flames
by finding out the industry was right and that most people just want
buy a good cup of coffee and don't really care about learning how to
do it.

I hope not. We are really different. Every penny we've raised for the
event went into the event we're stretched to the limit budget wise. I
hope the word gets out and people come because we're real people with
real day jobs who just thought it should be done and done right.

Sorry you can't come Ed. We failed if we didn't get the word out early
enough to let coffee people like you know about it.
> > > I foundhttp://sinnottproductions.com/butnomention of CoffeeCON...

Patricia Sinnott

unread,
Feb 15, 2012, 7:05:30 AM2/15/12
to alt-coffee-moderated
Yep we are having two video crews and will try to live stream (can be
tricky) but a lot of the learning will take place by the tasting
experience which is a problem technology hasn't solved yet :)

Ed Grimly

unread,
Feb 15, 2012, 1:47:31 PM2/15/12
to alt-coffee-moderated
Man this is killing me to not come to this... I will be teaching that
Saturday so I wont even get to see live streaming video. Only the old
fashioned recorded style.

As far as coffee people like me (and you guys) are that we are few and
far between, but once people's eyes are opened we grow our numbers
fast. I teach "Intro to Coffee" classes at a local school and the
first thing people say is "what could you learn about coffee?" and of
course all they can think of is the can stuff. Time to think OUTSIDE
THE CAN!!! When my class is done I usually have people say... "wow!"
I am also targeting coffee shops cause 99% of them have no clue about
coffee either and they are in the business!!!

p.s. a Friend of mine purchased a coffee plant and has it growing in
his living room. Could be cool to have some of these plants on hand
for sale at the show... I know I would buy one if I were there ;-)

http://gurneys.com/product.asp?splid=SPLID02&pn=11295
Arabica accounts for about 75% of the world coffee production and is
the coffee that specialty roasters search for. Coffea arabica is easy
to grow indoors, makes a very attractive houseplant and if it likes
you well enough it will even reward you with flowers and berries. A
six-foot plant can produce two to four pounds of coffee a year. Grow
in medium light, or filtered or indirect sunlight. Use a rich, acid
soil kept moderately moist. Peat moss in the potting mix will help
provide acid conditions. Ideal temperatures are between 60 and 85
degrees. Give the roots room to grow. Hardy to 28F.

On Feb 15, 7:02 am, Patricia Sinnott <sinnottproducti...@gmail.com>
> > > > I foundhttp://sinnottproductions.com/butnomentionof CoffeeCON...

Patricia Sinnott

unread,
Feb 16, 2012, 7:38:27 AM2/16/12
to alt-coffee-moderated
Yes, were covering CoffeeCON with two video crews and a photographer.
We learned a lot about getting the word out sooner. Hey maybe you can
come next year if I'm dumb enough put myself through the pain of
organizing something like it again.

On Feb 14, 8:22 am, Ed Grimly <xr3...@gmail.com> wrote:
> > > I foundhttp://sinnottproductions.com/butnomention of CoffeeCON...

scott stap

unread,
Jan 31, 2013, 1:45:16 PM1/31/13
to alt-coffee...@googlegroups.com
Is Coffee-Con a go for this year??/ Website makes it look pretty cool

Patricia Sinnott

unread,
Feb 2, 2013, 9:09:26 AM2/2/13
to alt-coffee...@googlegroups.com
CoffeeCON 2013 is happening on May 4th at 28600 Bella Vista Parkway in Warrenville, IL which is the high tech corridor about 20 miles west of Chicago. We're going to have roasters like Counter Culture, Passion House, Ipsento and twenty more. The home roasting club will be teaching outdoor roasting on the patio. Many more classes and the return of George Howell and Jim Schulman. Chicago Acoustic Underground will be setting the tone with some great coffeehouse music. Hope to meet you there. 
Reply all
Reply to author
Forward
0 new messages