THE NEW GLOBAL DIRECTOR OF HYUNDAI AND KIA, PETER SCHREYER, SAID THAT THE DESIGN PHILOSOPHY OF THE TWO BRANDS IS PLANNED TO MAKE EVEN MORE DIFFERENCES IN 2020.

[Media and News]

The new global director of Hyundai and Kia, Peter Schreyer, said that the design philosophy of the two brands is planned to make even more differences in 2020.
Motorists will have the opportunity to get acquainted with the new design of Hyundai and Kia tentatively "in two to three years." According to Peter Schreyer, the models of the two brands will radically differ from each other both in terms of design and functionality, which will make it possible to separate the two brands in different market segments and expand the customer base. As an example, the chief designer of Hyundai and Kia cited the Volkswagen Golf VII and Audi A3, which, despite the common platform and units, are aimed at completely different categories of customers.
"Kia is on the right track, why change something? As for the Hyundai brand, it is expected to change,” Peter Schreyer said in an interview with Autocar. the brand’s language and we’ll make the appearance of Hyundai models even more attractive. As with Kia, we need to create a special corporate design that will be recognizable all over the world. "
It is expected that one of the first cars to be created taking into account the brand’s new design language will be a compact sedan focused on rivalry with the BMW 3 Series. The future rival of the Bavarian, who received the code designation RK in the company, is designed on a rear-wheel drive platform. The car is supposed to be equipped with a 4-cylinder 2.0-liter gasoline turbo engine of the China cars and a 3.3-liter V-shaped gasoline “six”.