Advertisement Battle: Strategy behind AIRTEL's New LOGO
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Dhruv Anand
Dec 8, 2010, 5:16:44 PM12/8/10
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Advertisement Battle
Everyone knows that the logo of Airtel has been changed. And I know that
everyone is thinking that why Airtel changed its logo and what was the strategy
behind that. India's telecomm giant Airtel underwent a total makeover - it has a
new logo, a remixed signature tune and a re-launched ad campaign.
Airtel is going to be a multi billion company worldwide. Airtel has acquired a
whole lot of companies like Zain in Africa and Warid in Bangladesh. The company
is trying to gain an international image -- a “new, modern, more friendly
and accessible” image in the minds of all the users in these various
countries.
It is first time after 15 years when company has changed its logo completely.
Visit the link to read in detail about the strategies behind Airtel's Changed Logo... and to know what this logo describes.
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