New Noodles brands on the verge to break monopoly of Maggi

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Dhruv Anand

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Dec 17, 2010, 6:13:36 PM12/17/10
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Noodles market in India is not any smaller. Its around Rs. 1500 crore business in the country. Even one percentage share in this big market is worth the investment and time. When you say noodles, it pretty much mean Maggi Noodles in India. Yes, over the past one decade Nestle has been a monopoly in the noodles food segment. Maggi is the market leader with 70% market share. Now this year the two well known FMCG players HUL and GSK have introduced their own brands of Noodles. Knorr is from HUL and Foodles is from GSK. They have launched their Noodles in variants of tastes and ingredients. Nissin’s Ramen Noodles is the most renowned brand in the World for Noodles but that is for Non Vegetarians. After all Sunfeast. Between, where is ITC in instant food segment? Yes, ITC entered the Noodles market with its Sunfeast Yippee.

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