Digital posture check at the bus stop

[sraj]

https://healthcare-in-europe.com/en/news/digital-posture-check-bus-stop.html

The impact has been extraordinary: According to advertising agency Bruketa&Žinić&Grey, the initiative has reached 77.92% of Croatia’s population (Sainsbury formula). A total of 106,642 passers-by completed a posture measurement, and 50,521 GDPR-compliant email addresses were collected. This engagement translated into tangible results, with a 46% increase in specialist check-ups. While 97% of participants instinctively corrected their posture during the measurement, the projects’s mission goes beyond momentary awareness, striving to inspire a lasting behavioral change.