Summer Movie Season Comes Early - Exclusive Subscriber Discount Inside
Alaska Grafix Onscreen Advertising
Hey Onscreeners!
Sorry I haven’t sent out an official one of these newsletters since last March, other than a couple updates. 2013 was a pretty huge year for movies. In fact we stayed busy pretty much through the end of the year.
Well, it turns out 2014 is going to be even bigger. Usually the big summer movies begin in May, but last year they kicked off in April with the Tom Cruise vehicle Oblivion, and this year already we are seeing big blockbuster releases like 300 Rise of an Empire, Need For Speed and Noah being released in March.
In addition the summer movie season is getting pushed further into the fall with September bringing us Denzel Washington in The Equalizer and the claymation animated feature The Boxtrolls from the people who made Coraline and ParaNorman.
And of course we can’t ignore the huge movies coming during the main summer months such as The Amazing Spider-Man 2, Godzilla, 22 Jump Street, X-Men: Days of Future Past, Transformers: Age of Extinction, Maleficent, Hercules, Sin City: A Dame to Kill For, Teenage Mutant Ninja Turtles, Dawn of the Planet of the Apes, and the much hyped Guardians of the Galaxy.
For a full list of all of this year’s super blockbusters and their release dates see below.
P.S. Don’t forget the end-of-the-year Holiday Season movies coming up next winter with the next Hunger Games installment in November, Mocking Jay Part 1, and the final Hobbit movie in December, There and Back Again - Huge Mega blockbusters you’ll want to be onscreen for.
Early Bird Exclusive Newsletter Subscriber Discount
Around mid-April I’ll be sending out a postal mailer to all the businesses in SE Alaska letting them know that it’s time to get onscreen for the summer blockbusters. Included on that mailer will be a 10% Discount code they can apply to their summer package order. Well, it is already all set up and ready to go right now, so we thought we’d let those who are subscribed to this email newsletter have the first exclusive go at it.
As you may know, we only have a limited number of spots available to advertise customers on the cinema screens before the advertising cycle gets too long and our guaranteed display rotation of every 8 minutes gets surpassed. That being said, last summer we reached maximum capacity twice during the summer and advertisers had to wait a few weeks for the next opening available, which meant a few customers missed out on the huge Man of Steel and Pacific Rim premieres. Now is the time to sign up and be guaranteed your reserved spot for your business to be seen on the big screen when these huge summer attractions arrive.
Use promo code SUMMER14 to take 10% off when placing your order. You must sign up for a minimum of four weeks, but you still get four bonus weeks when you sign up for at least 16 weeks, six bonus weeks for at least 30 weeks and eight bonus weeks for an 11 month package. 1 month = 4 weeks. Offer expires July 31, 2014.
STUDY: Onscreen Advertising = Most Effective Advertising
Arbitron Inc, a media information and consumer research company, in conjunction with the National Association of Theater Owners and the Cinema Advertising Council, did a market research study examining the effective use of advertising in the traditional media including television, radio, newspaper, outdoor, internet, as well as cinema advertising. There are some great findings determined in the study that shows cinema audiences do not mind the advertising that is part of their cinema experience. Americans feel movie advertising is more acceptable than advertising on the Internet. Cinema advertising also delivers traditionally hard-to-reach but highly desirable demographic groups. More than 60% of cinema audiences are in their seats 10 minutes or more ahead of their movie, and nearly all remember specific ads they saw during the cinema pre-show advertising. For more key findings read the study.
Spring/Summer Holidays
Don't forget to be sure and get your sales, promotions & event ads up a minimum of 4 weeks in advance:
Easter Weekend - Apr 19th-20th
Mother’s Day - May 11th
Memorial Day Weekend - May 24th-26th
Father’s Day - June 15th
Independence Day - July 4th
Back-to-School - Aug 19th
Labor Day Weekend - Aug 30th-Sep 1st
2014 Spring/Summer Wide Releases
300: Rise of an Empire - Mar 7 - Sullivan Stapleton, Rodrigo Santoro, Eva Green, Lena Headey
Mr. Peabody & Sherman - Mar 7 - Ty Burrell, Max Charles, Stephen Colbert, Leslie Mann
Need for Speed - Mar 14 - Aaron Paul, Dominic Cooper, Scott Mescudi, Imogen Poots
Muppets Most Wanted - Mar 21 - Tina Fey, Ricky Gervais, Ty Burrell, Tom Hiddleston
Divergent - Mar 21 - Shailene Woodley, Theo James, Kate Winslet, Jai Courtney
Noah - Mar 28 - Russell Crowe, Jennifer Connelly, Anthony Hopkins, Emma Watson
Sabotage - Mar 28 - Arnold Schwarzenegger, Sam Worthington, Terrence Howard
Captain America: The Winter Soldier - Apr 4 - Chris Evans, Sebastian Stan, Scarlett Johansson
Rio 2 - Apr 11 - Anne Hathaway, Rodrigo Santoro, Leslie Mann, Jesse Eisenberg
Transcendence - Apr 18 - Kate Mara, Johnny Depp, Morgan Freeman, Rebecca Hall
Walk of Shame - Apr 25 - Elizabeth Banks, James Marsden, Ethan Suplee, Gillian Jacobs
The Other Woman - Apr 25 - Cameron Diaz, Kate Upton, Nikolaj Coster-Waldau, Leslie Mann
The Amazing Spider-Man 2 - May 2 - Andrew Garfield, Emma Stone, Jamie Foxx, Paul Giamatti
Neighbors - May 9 - Seth Rogen, Rose Byrne, Zac Efron, Lisa Kudrow
Godzilla - May 16 - Aaron Taylor-Johnson, Elizabeth Olsen, Bryan Cranston, Ken Watanabe
X-Men: Days of Future Past - May 23 - Ellen Page, Jennifer Lawrence, Michael Fassbender
Blended - May 23 - Adam Sandler, Drew Barrymore, Bella Thorne, Terry Crews
Maleficent - May 30 - Angelina Jolie, Elle Fanning, Sharlto Copley, Miranda Richardson
A Million Ways to Die in the West - May 30 - Liam Neeson, Charlize Theron, Amanda Seyfried
Edge of Tomorrow - Jun 6 - Tom Cruise, Emily Blunt, Bill Paxton, Lara Pulver
22 Jump Street - Jun 13 - Channing Tatum, Jonah Hill, Ice Cube, Dave Franco
How to Train Your Dragon 2 - Jun 13 - Jay Baruchel, Kristen Wiig, America Ferrera, Jonah Hill
Transformers: Age of Extinction - Jun 27 - Mark Wahlberg, Nicola Peltz, Stanley Tucci
Tammy - Jul 4 - Melissa McCarthy, Susan Sarandon, Dan Aykroyd, Mark Duplass
Earth to Echo - Jul 4 - Teo Halm, Reese Hartwig, directed by David Green
Dawn of the Planet of the Apes - Jul 18 - Gary Oldman, Andy Serkis, Kodi Smit-McPhee
Sex Tape - Jul 18 - Jason Segel, Cameron Diaz, Rob Corddry, Ellie Kemper
Planes: Fire & Rescue - Jul 18 - Dane Cook, Julie Bowen, Danny Pardo
Jupiter Ascending - Jul 25 - Mila Kunis, Channing Tatum, Douglas Booth, Sean Bean
Hercules - Jul 25 - Dwayne Johnson, John Hurt, Ian McShane, Joseph Fiennes
Guardians of the Galaxy - Aug 1 - Chris Pratt, Karen Gillan, Zoe Saldana, Bradley Cooper
Fifty Shades of Grey - Aug 1 - Dakota Johnson, Jamie Dornan, Jennifer Ehle, Max Martini
Teenage Mutant Ninja Turtles - Aug 8 - Megan Fox, Will Arnett, William Fichtner, Noel Fisher
The Expendables 3 - Aug 15 - Sylvester Stallone, Jason Statham, Jet Li, Antonio Banderas
The Giver - Aug 15 - Alexander Skarsgård, Meryl Streep, Taylor Swift, Katie Holmes
Sin City: A Dame to Kill For - Aug 22 - Jessica Alba, Mickey Rourke, Rosario Dawson
The Maze Runner - Sep 19 - Dylan O'Brien, Will Poulter, Kaya Scodelario
The Equalizer - Sep 26 - Denzel Washington, Chloë Grace Moretz, Chanty Sok, Melissa Leo
The Boxtrolls - Sep 26 - Elle Fanning, Ben Kingsley, Toni Collette, Simon Pegg
P.S. Don’t forget to ‘Like’ us on Facebook!!
Bud Curtis
Alaska Grafix
Onscreen Advertising
(907/888) 364-4601