7–9 years of experience as a Business Analyst with a focus on digital analytics, e-commerce, or marketing technology.
Strong familiarity with digital platforms such as Google Analytics, Adobe Analytics, Salesforce Marketing Cloud, or similar tools.
Proven ability to translate complex business needs into technical requirements and user stories.
Excellent stakeholder management, presentation, and communication skills.
Experience working in a global delivery model with effective onsite-offshore collaboration.
Understanding of digital commerce KPIs such as cart abandonment, average order value (AOV), and customer lifetime value (CLV).
Hands-on knowledge of SQL for data analysis.
Excellent presentation and communication skills with the ability to clearly and succinctly express ideas.
Stakeholder Engagement & Requirements – Collaborate with business teams including Digital, E-commerce, and Marketing to capture and translate business requirements into actionable deliverables.
Requirements & Solution Design – Gather and translate business needs into functional requirements, wireframes, and user stories; ensure dashboards are intuitive, structured, and aligned with priorities.
KPI Definitions & Data Governance – Define, validate, and maintain consistent KPI definitions and business rules in collaboration with data teams.
Testing & User Adoption – Lead UAT, document feedback, create training materials, and drive adoption of digital dashboards.
Insights & Business Impact – Deliver actionable insights on digital KPIs to optimize customer journeys, campaign performance, and overall e-commerce effectiveness.
Act as the primary onsite liaison between client stakeholders and project teams, ensuring alignment on priorities, requirements, and deliverables.
Partner with client teams (Digital, E-commerce, Marketing, and Technology) to gather, define, and document requirements for analytics initiatives.
Translate business needs into functional specifications and collaborate with offshore engineers, data modelers, and visualization experts.
Help define and monitor KPIs to measure customer engagement, campaign performance, conversion optimization, and omnichannel journeys.
Provide actionable insights on digital KPIs like conversion, AOV, and CLV to optimize campaigns, customer journeys, and sales.
Conduct workshops, backlog grooming, UAT sessions, and training for business stakeholders.
Drive adoption of analytics solutions by aligning reporting platforms and insights with business decisions.
Proactively identify gaps, opportunities, and process improvements in digital data flows, campaign measurement, and customer experience.
Provide support for end-user data queries, especially around data querying and analysis.