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This is a story of influencing influencers.
The product Joe Rogan organically mentioned 3 times is called MonkeyFeet.
MonkeyFeet is a client of Kynship, which Cody co-founded.
So how did they get Joe Rogan to talk about MonkeyFeet?
They didn't.
Long-story-short... Kynship tried to give their product to Instagramer Ben Patrick, AKA @kneesovertoesguy, for free.
He refused, and instead bought the product himself.
Ben loved it so much that he began talking about it on his account and including it in all his training material.
And guess who follows Ben Patrick?
Yep, Joe Rogan.
And Joe bought MonkeyFeet based on Ben's recommendation.
This is a case study on the power of putting yourself out there.
Every action has second-order consequences.
And the more marketing you do, the more positive second-order consequences can occur for you.
βCorey
Swipe Files does not have sponsors. We have partners.
We partner with trusted top-tier service providers. In fact, I reached out to them β each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. π
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