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Today's newsletter is proudly supported by Conversion Factory π
Conversion Factory helps you hit your ARR goal and look great doing it. It's a SaaS marketing and design agency without the BS of unpredictable costs and slow turnaround times. There are no contracts, and if you're not 100% stoked after your first month, they'll refund your entire payment.
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Today's case study isn't actionable by any means.
But it highlights an important lesson that translates to so many other marketing tactics.
This gets into the murky waters of "marketing stunts."
Essentially, instead of paying $150k for an advertising campaign or sponsorship, they spent $150k to be newsworthy.
Ignore the shareholder value and stock price jump.
The lesson is on spending money to be the news rather than advertising in the news.
It's easy to revert to ROI-driven performance marketing. But you'll miss opportunities like this to generate far more buzz and value that can even be quantified.
Not enough SaaS companies think about spending marketing dollars on being newsworthy. And by newsworthy, I mostly actually mean link-worthy and PR-worthy.
Of course it's risky. Of course there's no guarantee it'll work.
But it's definitely more fun. π
βCorey
Swipe Files does not have sponsors. We have partners.
We partner with trusted top-tier service providers. In fact, I reached out to them β each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. π
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