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The moment you've been waiting for... π₯
After 2 months of gathering responses and analysis, I'm happy to finally publish the State of SaaS Marketing 2025 Report.
You'll find 27 aggregated data points you can use to benchmark against your own SaaS company to see how you're doing.
As a 4x first marketing hire and a marketer who's been at both bootstrapped and funded startups large and small, I've always wanted a way to benchmark against other SaaS companies to understand how I'm doing. β For example, did you know that 45% of companies are growing less than 10% annually?
Or did you know that most companies are converting less than 2% of their website visitors into leads?
Have you always wondered what channels are working for other SaaS companies?
Enjoy!
βCorey
Swipe Files does not have sponsors. We have partners.
We partner with trusted top-tier service providers. In fact, I reached out to them β each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. π
See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:
- βConversion Factory β My SaaS marketing and design agency without the BS of unpredictable costs or contracts.
- βReactSquad β The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
- βxFusion β Get trained, reliable, and affordable customer support reps ready to go for your business.
- βSales.co β Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
- βVideodeck β Done-for-you video production with an expert team at an affordable price.
- βDofollow β My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
- βEmbarque β Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
- βA Team Overseas β Proactive VAs for founders who need more than just order-takers.
- βLatin Remote Workers β Save up to 70% on salaries by hiring exceptional talent from Latin America.
- βTestimonial Hero β Done-for-you professional video testimonials and case studies.
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