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Today's newsletter is proudly supported by Conversion Factory π
Conversion Factory helps you hit your ARR goal and look great doing it. It's a SaaS marketing and design agency without the BS of unpredictable costs and slow turnaround times. There are no contracts, and if you're not 100% stoked after your first month, they'll refund your entire payment.
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Life as a SaaS marketer would be so much easier if your customers just sung praises from the rooftops about your app.
Unfortunately, it's really hard to generate word-of-mouth.
If you could instantly generate organic shares, it wouldn't be so organic anymore.
...or would it?
This campaign my friends over at Arrows caught my attention for this reason.
One day, my Twitter feed was instantly dominated with people sharing how much they loved a new product I had never heard about.
Here's what they did:
- Wrote unique memos about each one of their customers, investors, partners, and friends
- Generated pages with those memos for each one of them
- Told those people about the pages
- Some of those people shared the pages on social media, some didn't (but most did)
How fun is that?
If I were to psychoanalyze this tactic... I'd say something about people just love sharing about themselves and amplifying what other people say about them.
But magic here is more in the novelty and thoughtfulness of the memos about each person.
How can you not share it?
I want one...
βCorey
Swipe Files does not have sponsors. We have partners.
We partner with trusted top-tier service providers. In fact, I reached out to them β each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. π
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