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The best marketers don’t just know tactics — they know how to think.
That’s what Mental Models For Marketing is all about. It’s a collection of frameworks to help you make smarter, faster, and more confident marketing decisions — from positioning and pricing to messaging and growth.
Inside you’ll find 50+ mental models that reshape how you approach marketing, including:
- First Principles Thinking — get to the root of what actually drives results
- Inversion — solve problems by flipping them around
- Network Effects — design systems that get stronger as they grow
- The Lindy Effect — focus on what stands the test of time
- The Flywheel — compound your momentum instead of starting from scratch
Each model comes with plain-English explanations and SaaS-specific examples you can apply right away.
Take a peek:
This isn’t another list of marketing “hacks.”
It’s a toolbox for thinking clearly — the kind that separates great marketers from average ones.
To give you a taste, here’s one full page pulled straight from the book:
If you’ve ever felt stuck, overwhelmed, or unsure which strategy to bet on next, this book will help you step back, see the bigger picture, and make decisions like a CMO.
If you’re ready to take your understanding of marketing to the next level, grab your copy today for just $20.
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$20.00
Mental Models For Marketing
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Especially in this new era when AI can execute and automate more than ever, you need to be able to think clearly and strategically.
Fun fact: this ebook was based on and expanded upon my very first course (of the same name) way back in 2019!
—Corey
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We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊
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