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Most founders either wait too long to launch… or rush out without a plan.
Both kill momentum.
That’s why I created The SaaS Launch Playbook — a step-by-step guide to plan, launch, and keep growing with confidence.
Here’s what’s inside:
- Tactics for every stage of your launch
- Real-world examples from top SaaS brands
- The ORB framework for capturing attention across Owned, Rented, and Borrowed channels
- A five-step rollout plan from internal testing → early access → public release
- Post-launch marketing strategies to sustain growth
It’s a collection of proven frameworks I’ve used and studied across dozens of SaaS companies.
Take a peek:
If you’re a founder, marketer, or part of a growth team, this playbook will help you:
- Cut through the chaos of scattered plans
- Keep your messaging consistent
- Build momentum before, during, and after launch
No more guessing. Just a clear plan to make your next launch count.
To give you a taste, here’s one full page pulled straight from the book:
If you’re ready to make a splash with your next launch, grab your copy today for just $20.
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$20.00
SaaS Launch Playbook
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Excited to see what you launch next.
—Corey
Swipe Files does not have sponsors. We have partners.
We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊
See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:
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- Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
- A Team Overseas — Proactive VAs for founders who need more than just order-takers.
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- Testimonial Hero — Done-for-you professional video testimonials and case studies.
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