WMIG graphic identity

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Jared Silliker

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Dec 16, 2009, 6:29:13 PM12/16/09
to AIA Seattle COTE
Hi all,
We are out to re-imagine and execute a fresh graphic identity for What
Makes it Green?

We hope this new version can stay with the program for many years and
not be specifically tied to this coming year or any particular sub-
themes.

AIA Seattle's graphic designer has posed some questions to help us
think about this, and to eventually help her develop the logo.

1. What do you envision for this logo?
2. What are adjectives/words/feelings would you associate with the
logo?
3. What design style are you after?
4. This might sound odd, but you would obviously want green used?
5. Would you like for there to be a logo icon that could work by
itself and be in a logo lockup with the title (example: The Nike
swoosh can be used by itself OR can be used with the word Nike), or
would you like the title WMIG? to only be used creativiely by itself
(example: the AIA Seattle logo).

Please mull these over and post thoughts, answers or other questions
to the group. This will get us started ... hopefully we can dedicate a
few minutes to this at our Friday meeting.

THANKS!
-Jared
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