Dear colleagues,
I would like to share a brief reminder about our international study exploring how AI is experienced in museum communication practice.
Together with Dr Cassandra Kist, we are currently inviting perspectives from professionals working across museum communication, social media, and digital engagement.
The study explores how AI is used, negotiated, or intentionally not used in everyday communication work, including content creation, audience engagement, planning, and communication workflows.
We are particularly interested in understanding:
how AI is being used, negotiated, or intentionally not used
how these changes are experienced in everyday work
the opportunities, uncertainties, and professional reflections emerging around AI in communication practice
We warmly invite professionals working across museum communication, social media, and digital engagement to contribute to the study.
Your perspective will help build a grounded understanding of how AI is shaping communication practice in museums.
📝 Anonymous survey (5–10 minutes)
🎙️ Optional follow up interview (available at the end of the survey)
Take the survey here: https://strathsci.qualtrics.com/jfe/form/SV_9LbAh2qUnTwWNMy
More information:
https://www.museumsocialmedia.com/aistudy
We would also greatly appreciate any sharing with colleagues and professional networks who may be interested.
Thank you very much for your time and support.
With best wishes,
Sophia Bakogianni & Cassandra Kist
Dr. Sophia Bakogianni (Open University of Cyprus)
Dr. Cassandra Kist (University of Strathclyde)
Museum & Social Media Cultures Network
