I would find useful to be able to create an event like "11:00 meeting" which would create an event called "meeting" at 11.We could also imagine different patterns:
startTime - endTime label (ex: 11:00 - 12:00 meeting) => meeting from 11 to 12
startTime - endTime label !reminder (ex: 11:00 - 12:00 meeting !10m) => reminder 10 minutes before
Would that interest someone ?