Assignment - MOS & CRM

[Ansted Joseph]

Dear Students,

The following are the assignment questions for Marketing of Services and Customer Relationship Management

1. Explain the Gaps Model of Service Quality with examples.

2. Explain in detail various strategies adopted by online retailers to manage customer relationships? Give examples of Indian and International E-commerce players.

Individual handwritten assignments are to be submitted by March 24

Regards,

Ansted Joseph