A Pennsylvania antiques collector who has a penchant for quaint historical objects like vintage signs and age-old commercial products got more than he bargained for when he snapped up some odds and ends from an old church in West Philadelphia.
Both radial windows contain a spectacular kaleidoscope of color with cooler hues of yellow and green at the center and warmer purple and navy tones at the border. The central quatrefoil on one contains a golden crown, representing Christ, while the other boasts a white dove mid-flight for the Holy Spirit. Both windows are being offered with their glass set into a custom wood frame.
Text-based chatting is a simple matter of typing in the text box at the bottom of the Messenger pop-up for a contact and pressing Enter to send. Buttons to the left of the text entry field let you add images, stickers, and GIFs to your messages. You will also notice a series of buttons at the top of the chat window, they can be used to start a voice or video call. If you click the down arrow next to the name of the person you're chatting with, you can access additional chat options, such as creating a group chat with more participants.
Another way to chat on the desktop is to make use of the Facebook Messenger website, which you will find at messenger.com. This includes a pretty much identical set of features and options to chatting via the main Facebook website, but the interface is rather more spacious. In many ways, the Facebook Messenger website is essentially an app, and you can really treat it and use it as such.
If you prefer the idea of a dedicated app for your Messenger chats, there are desktop versions available for both Windows and macOS. There are many advantages to using the desktop app, not least of which is that it allows for easier navigation between chats and the other apps you are using, and there is scope for a neater arrangement of chat windows. You can download Facebook Messenger for Windows from the Microsoft Store, or for macOS from the Mac App Store. Both versions are also available directly from Facebook here.
After installing Facebook Messenger and signing into your Facebook account, you should see a list of your contacts,and you can start chatting right away. You may want to investigate some of the available options before you get started, however, so click your profile image to the lower left, followed by Preferences. Here you can configure settings such as whether the app should autorun at startup, change the appearance of notifications, and also choose between a light or dark theme.
Facebook Messenger is often associated with keeping in touch with friends and family while on the move, but it need not be limited to your phone. Being able to chat using your handset is definitely useful, but Messenger can also be used on your desktop computer or laptop. In fact, there are various ways in which you can access this ubiquitous chat tool.
The fact that it is possible to access Facebook Messenger on the desktop as well as mobile devices means that it's easy to keep in touch and keep the conversation flowing no matter if you're out and about, at home, or in the office. Chats are synchronized, so you'll not miss anything when you move from one device to another.
Facebook Messenger may be thought of primarily as a mobile app, but moving to the desktop does not mean making compromises or missing out on features. In some ways, chatting on the desktop version of Messenger will be better for many people, as it allows for the use of a full-sized keyboard. What are you waiting for? Jump in and try it out!
Having written for websites and magazines since 2000, producing a wide range of reviews, guides, tutorials, brochures, newsletters and more, she continues to write for diverse audiences, from computing newbies to advanced users and business clients. Always willing to try something new, she loves sharing new discoveries with others.
Sofia lives and breathes Windows, Android, iOS, macOS and just about anything with a power button, but her particular areas of interest include security, tweaking and privacy. Her other loves include walking, music, her two Malamutes and, of course, her wife and daughter.
Facebook also attribute conversion(s) to the last Facebook ad impression, provided the conversion(s) occurred within one day from the last ad impression and no other Facebook ad was clicked in the last 28 days.
Now consider the hundreds and thousands of people who click on your Facebook ads only once or twice and then complete conversions on your website over the next 28 days via different marketing channels.
Now considering half of the world (at least the western world) is on Facebook and millions of people visit Facebook every day/week, there is always a very high probability that your target audience was on Facebook and was served one of your ads (but did not click on it) before he made a purchase on your website.
So in order to stop Facebook view-through attribution windows from taking too much credit for conversions, use the narrowest view-through attribution window available i.e. the 1-day view attribution window.
Once a person has clicked on any of your Facebook ads, then any conversion that occurred on your website in the next 28 days by the same person, will most likely be attributed to the last Facebook ad click.
Similarly, once a person is served one of your Facebook ads, then any conversion that occurred on your website in the next 24 hours by the same person, will most likely be attributed to the last Facebook ad impression.
So if you are heavily advertising via multiple marketing channels (Twitter, Email, Google Ads etc) and you start running Facebook marketing campaigns then within few weeks, you will most likely notice, a dramatic surge in sales and ROAS reported by Facebook.
For example, if you are using the default attribution window then you should ideally wait for a full one month so that Facebook get enough time to attribute all sales and other conversions to your ad campaigns.
So if you are expecting to see $143k in Sales (based on a 28-days click and a 1-day view attribution window, see the screenshot above) from Facebook in Google Analytics then best of luck. Because that is not the actual sales from Facebook and Google Analytics is pretty good in figuring that out.
We can not discount them completely and assume they do not exist and have zero impact on sales and other conversions. It is important to note that the assisted conversion value for Facebook, as reported by Google Analytics does not take Facebook view-through conversions into account.
Google Analytics does not report on impression assisted conversions (conversions assisted by Facebook ad impressions) for Facebook. It only takes Facebook click assisted conversions (Conversions assisted by Facebook ad clicks) into account, where people clicked on one of your Facebook ads in their conversion path.
The Facebook attribution window is no different than the attribution windows used by other marketing platforms like Google. If anything, the Facebook attribution window is, in fact, shorter than the 30 to 90 days long attribution window used by Google.
Unlike any other marketing platform out there, people are most likely to be on Facebook, almost every single day. May be multiple times every day. So Facebook default attribution window is much more likely to claim credit for all the conversions that occurred on your website.
Conversion window is the time frame you give to your Facebook pixel to learn and optimise your ad sets for maximum possible conversions and start delivering your ads as stably as possible (without performance fluctuations).
Once you publish a new ad set or make a significant change to an existing once, your Facebook pixel start learning and finding as many people as possible who are most likely to convert on your website.
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