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Top Ten Non-Techie Steps to Market your Book Online
Judy Cullins c. 2005
Are you an author who is looking for new ways to promote your book or
business? Does the traditional promotion you do take too long and not
bring you top results? Are you willing to investigate easy non-techie
ways to get more book buyers?

Step1. Ten Steps Preparation and Foundation

When marketing your book Online, you need to attract the right
customers to your Web site. Online promotion is cheap, convenient,
saves time, and beats traditional ways 10 times over. What costs less
works best. Discover 10 ways to get ready to reach your target
audience who want your book.

Step 2. Why Use Articles to Market your Book on the Internet

Want to reach 10,000 to 500,000 of your targeted readers each day? And
spend nothing? With the largest sales? Discover this number one Online
book promotion technique for lasting exposure and thousands of willing
visitors will visit your Web site and keep coming back. Solve non-
working traditional promotion with Judy's short cut secrets for fun
and easy. Get your book into the hands of your best audience--the one
on the Internet.

Step 3. How to Write Your Short Article

Get from unknown to known with short articles you share Online with
thousands daily. Write short articles in less than an hour, and
leverage one article into five to attract new potential book buyers to
your Web site. New content seen often by your audience turns lookie
loos into buyers.

Step 4. How to Submit Your Articles to Opt-in No Spam Ezines

Millions of ezine subscribers in your field want your free
information. They subscribe to ePublishers who distribute your
articles. You benefit because you don't have to build your own email
list. Judy shows you the steps to join, submit, and increase book
sales exponentially. Her delegation tips will help you get listed in
the top 20 Websites and quadruple your profits in no time.

Step 5. How to Submit Articles to Top Web Sites

Send your articles to high traffic Web sites related to your book's
topic to get well known on the Internet. Judy shows you the seven
simples steps to submit new content. Viral marketing like this not
only brings new visitors coming to your Web site and keeps repeat
visitors. More time on your site equals more book sales.

Step 6. Market Your Books Through Your Own Ezine

To attract trusting, faithful ongoing customers, create your own
ezine. Benefit them with tips, announcements, articles, and resources
to build your targeted subscriber list. From a few to thousands a
year. When you give them reasons to buy, they become your 24/7 sales
team to help your readers and sales grow. .

Step 7. Sell Your Books With Your Own Book-Selling Web Site and Blog

Before you call your Web Master, power write your Web site home page.
Give your visitors a reason to buy so your book sales will explode.
Save yourself time, money, and frustration because not all Web Masters
know selling. Judy shows you how to write ad copy for each product or
service--that bios and welcome signs don't sell. Try out a blog (Web
log) and bring new visitors who will want more. More time on your Web
site=more book sales.

Step 8. How to Drive Targeted Traffic to Your Book Site

Promoting your Web site brings book sales. Without it, no one visits
your site. Why pay to fail with high effort, expensive, traditional
marketing? Learn Judy's High Level Activity approach and proven Online
techniques to get known throughout Cyberspace and to keep visitors
coming back.

Step 9. Generate Targeted Traffic Through Reciprocal Links

Reciprocal linking with related high traffic Web sites brings multiple
traffic to yours. Like testimonials, link exchanges imply approval and
recommendation. Apply Judy's six free ways to find linking partners
and get seen by your audience through this great viral marketing
technique.

Step 10. Online Networking: It's an Adventure, Not a Job!

Know that you are not an island; you are more than your computer. With
a friendly note attached to a business exchange, you create not only
more book sales, but also more adventures and friendships. Get
published in large ezines, exchange ads and shares success stories
that can be yours. The Internet playing field has leveled, and people
yearn for contact and collaboration. High yield natural marketing
means developing relationships. Give and receive to keep this
"friendly marketing" going.

Now that you know the steps contact a professional bookcoach who knows
Internet marketing and promotion, or another good resource who can
help you with the how to's. Books and the Internet--A marriage made in
heaven.

For more information about book web marketing, promotion, and
publicity visit:
EDC Creations www.edc-creations.com

Book and Internet Marketing Coach, Judy Cullins,author of 11 books
including Write your eBook or Other Short Book Fast and The Fast and
Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High
Octane Book Writing and Marketing Tips" and two free monthly ezines at
http://www.bookcoaching.com

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Promote Your Book Online with a Short Article
Judy Cullins c. 2004

Dissatisfied with your book sales? With book signings, press releases,
back of the room sales?

So many authors spend a lot of time and money on promotion that
doesn't work. It's time to do what authors do best--write a short
article. Follow these ten steps to write an article top web sites will
clamor for with a link back to where your book is sold.

Choose a topic that relates to your book. Make sure this how-to
article has useful, needed information. One site who markets to
professional speakers just published your coach's article "What Makes
One Book Out Sell Another."

Know your article's thesis. The thesis is the number one solution your
article offers to its reader. In the introduction above, the thesis is
stated in the last line, "Use these 10 ways to write an article top
web sites will clamor for with a link back to where your book is
sold."

Know your preferred audience. Just as your book has a target audience,
so should your article. One book, "How to Write Your E-Book or Other
Book-Fast! is a short, easy-to-read, step-by-step guide to assist
professionals with writing, publishing and selling their book.

Write a sparkling opening. Like a headline in a press release or on
your book's back cover, your first sentence should grab your readers
by the collar so they will keep reading. The opening could use a
shocking fact, a question, a benefit, or a compelling story right out
of your book. Make the opening a short paragraph, even a single line.
Readers want short, concise, digestible information, especially on the
Internet.

Illustrate a need. Whatever your topic, show your readers why they
need your information. If you have written a book on listening, in
your short article discuss how much is at stake for not listening such
as divorce or lost business. You may also share the benefits.

Give a brief background of the problem or situation you will solve.
One client wrote a book, "The Cure for Multiple Sclerosis." She shares
that over 2 million people worldwide with Multiple Sclerosis are
diagnosed incurable, that doctors are pressured to use
pharmaceuticals, and that the health industry is not about getting
people well, but about making money.

Share the problems that result. In "The Cure for Multiple Sclerosis,"
the problem is that most people rely on western medicine which does
not have the answers. Big money is not spent on alternative or
complementary ways to prevent and cure chronic diseases, so people
with problems get drugs that deplete the immune system.

Give the solution. Your book offers solutions to your reader's
challenges or problems.So must your article. Show your readers how to
get excellent health, how they can write a book, make more money, or
have better relationships.

Show them where to get the solution and how. The article, "How to
Listen at Work," needs to suggest where to go or what to do next. You
may name a quality book to read (maybe your book!). Mention a seminar
or training, or recommend a coach. You may even mention a web site
address or 800 number.

Place your article on as many high traffic Internet sites and Opt-in
Ezines as you can. Just as feature articles in newspapers are seven
times as powerful as advertising, so is your article seven times as
powerful as other promotion. People are looking for Free information
Online. That's the major reason they surf!

So, now that you know how to write a short article, put it to work for
you and submit it to the 400,000 opt-in ezines and top web sites in
your field to promote your book.

Book and Internet Marketing Coach, Judy Cullins, author of 11 books