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Sankofa Literary Society Posting Home
Judy Cullins c. 2007
If you have spent time and money down the drain waiting for "word of
mouth" to kick in, or multiple hours on networking meetings, you may
want to investigate this number one way to publicize your service or
products. Beginners welcome. And, once you learn the skills, you can
delegate it all to your office assistant.
Here's the Top Ten Reasons to Publicize Your Business
1. It's free.
Top web sites and article directories want your articles. Thousands of
daily visitors come to find out more about different topics. They
appreciate your knowledge and unique approach to it. They get the
articles free. You get to include your powerful web bio or signature
file that attracts new people to your web site where your sales
letters for your seminars, products, and service are, as well as any
business that needs new customers.
2. You can reach from 10,000 to 500,000 of your targeted audience each
day that you submit an article.
Your specific audience surfs the top sites and article directories
that offer many categories, including yours. They will read your tips
and ideas, and if they like them, will visit your web site to see
more. When your articles get published, you will be in the top 10-20
pages of the search engine listings.
Remember Bill Gates' prediction: After 2000, you either take your
business online, or you won't have one.
3. You will spend far less time promoting online than more traditional
ways.
When you spend about a half hour a day each week writing a short
article from 200-800 words, you will collect at least five to start to
submit. Then write a new one each week to build your article bank and
your bank account. The easy part? You then delegate the submissions to
your low-cost office computer assistant. Total time promoting? Less
than eight hours a week. This organic, natural way to bring targeted
visitors to your site will build your reputation and by six months
you'll be a household name in your field. For Six years, your coach
has practiced this method-and found it to be far better than pay-per-
click and other techie ways.
At first, you'll send out to a list of ten high-traffic sites from a
list of over 100URLs well researched and updated each six months by
your coach. Then, you will add to that and eventually send five
articles out 2 x a week to over 100 web sites that offer your
category. Remember, business people buy. They want how tos, travel
information, book information and all kinds of services, including
personal growth.
As your article numbers and list to submit to grow, so will your bank
account. When you Google your name you'll see yourself on many other
web sites. Maybe 800 the first six months, then over 129,000 after
five years. This organic way is viral marketing at its best.
The more, the merrier, because your articles not only put you in the
top ten sites through the search engines, but bring you many new
product buyers, potential clients, and new customers.
4. Submitting articles is seven times as effective as any other
promotion because when you submit many articles, you become known as
the savvy expert in your field. And they attract your targeted market.
You may start with just two or three, but each week after creating a
new one with a different angle or audience, this outstanding viral
marketing technique will bring many new opportunities because many of
the people who read them will contact you to publish your articles on
their site. See how the good word spreads?
5. You can raise your own ezine subscribers from 10-25 every day you
submit an article to multiple web sites and article directories.
If you submit four or five articles a month to 20 web sites, after six
months of regular submissions, you'll get 1000's of links to your
site. When you up level your signature file to send with each
submission, readers will click to your URL and your sales will roll on
endlessly.
After reading six or seven of your ezines, your targeted audience who
came to you through these articles, trusts you more, believes in you,
and eventually becomes a client or customer.
6. You reach your targeted audience.
Let's say you are a career coach. You write articles that relate to
that topic. You send them to top web sites or article directories each
week. Your audience visits these sites because they want and need your
information. They notice your fabulous web bio and go for your free
offer. Or, you have vacation rentals and want to fill your rooms every
week, not just for the weekends and holidays. When they read your
interesting, helpful articles, they will think of your web site when
they are ready to act.
This personal, but streamlined method of advanced article marketing is
far better than article blasting services because you directly hit
your targeted audience--wanting what you have to offer. And you know
who published your articles by the email the sites send you within a
day or so.
Please avoid buyer's remorse and craziness as happened to me when I
went against my intuition and got an article marketing service. It
just didn't work and I wasted hundreds of dollars and my assistant's
time that also cost.
7. You and your web site become a household name.
Once thousands of people have read your articles, they will share your
information with their friends and associates. The web sites you
submit to want new information daily so their visitors will keep
coming back. You'll want to post your articles on your web site too,
so your audience will keep visiting you. Once you start hearing from
people all over the world who want to know more about your service,
you can become an international name.
It's not who you know. It's who knows you. The internet changes your
promotion game in ways you'll appreciate, because you will not have to
spend much time or money promoting.
8. You can promote straight from your home or office.
Right now, I'm looking out my office window to trees, birds, and sunny
skies. Yes, it's San Diego. You too can enjoy promotion more because
you don't have to go out to sell or tell. With just a little training
on how to write these articles fast and powerful, you'll be creating
them like you would a new recipe. Your creativity will expand, and
you'll feel good you promote the easy, fun way.
Adapt my life motto "If it isn't easy and fun, I just won't do it."
Why should promotion be such a struggle? It's natural to share about
our service, but it's easier when we are relaxed in our own setting.
Sure, phone conversations and networking are fun, but not nearly as
productive for the time and money spent as writing and submitting
articles are.
9. This number one promotion technique is viral marketing at its best.
In the beginning months, all ten of my articles got published.
Friendly people from all over emailed me asking permission to use my
articles on their sites or in their ezines. Thrilled, I kept track of
their email address after asking permission to send my new articles
straight to their email door.
Remember, the gold is in the list. Keep a list of all people's emails
who are interested in you and send articles to them on a regular
basis. Now, we have a place where visitors can leave their email and
continue to get new articles each week.
When you keep submitting articles you can get that high Google rating,
and more importantly, attract your preferred audience to your web
site. So you can build your data base and collect three, four, and
more times your present income.
The amazing thing is as a newbie and a non-techie, who started in fear
of the net, yet with the help of a few mentors, books and teleclasses,
I figured out how to play and succeed. You can too.
10. Just the key words you use in your article titles and copy can put
you in the top 20 web sites in your field.
Your key words will include your full name, your business category,
your city, and other phrases that people will type into Google.com to
find out more about your topic. When a web master wanted me to use
Overture or Google to buy key words to optimize my web site's
position, I wondered why? Articles do the job better, naturally, and
don't cost a dime to write.
This list could go on, because as one person sees your articles, they
make offers you can't refuse. You will get published in other author's
books, in print media, or found by groups who want to use your service
or product.
Most web site owners don't write only their own articles, they are
constantly looking for your how-to articles. You can be published in
thousands of them!
Writing and submitting articles is the friendliest way I know of
promoting online. When you are ready, give it a chance.
Article writing and submitting is the best publicity and promotion
effort so far.Think of the categories you can write your articles in.
Start writing short articles now, and see how this great exposure to
eager online readers and web surfers will bring big business success.
For more information about business entrepreneurship and web marketing
click here.
If you would like to receive updates and information about Judy
Cullins' Free Articles or other online publications, please subscribe
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Note: You may Freely publish any of my articles as long as you include
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Book and Internet Marketing Coach, Judy Cullins, author of 11 books
including Write your eBook or Other Short Book Fast and The Fast and
Cheap Way to Explode Targeted Web Traffic" Get her free eBook"20 High
Octane Book Writing and Marketing Tips" and two free monthly ezines at
http://www.bookcoaching.com
Sankofa Literary Society Posting Home
Judy Cullins c. 2006
Whether you write for ezines, your own web site, or article
directories, online readers love this free information, and will think
of you as the savvy expert. They will then click onto your web site
URL to see more. Just be sure to make your information crisp, clean,
clear, and concise.
1. Keep your paragraphs short, even a line or two. Online readers will
ignore long batches of words in long paragraphs, whether in an ezine
or at a web site. This costs the business person or author a lot of
sales. Respect readers who want material short and sweet.
2. Write tips in their correct format. Use the "Three-Step Formula."
If your tips are inconsistent or unclear you will lose your readers.
In the first step, give a command like "Do this." In the second part,
say the consequence for not doing it. Or, tell the benefit of doing
it. Finally, end with a how to do it, where to find it.
3. Make your article headings compelling. Make headings benefit-driven
if possible. To make your article easy to read, you need to use
headings. Online readers like numbered points and headings for quick
understanding.
4. After your two-three sentence introduction with a hook, get to the
point quickly. Long stories, especially with "I" point of view, turn
readers off. They want instant gratification. Keep your article
conclusion to one or two sentences, perhaps repeating a few benefits.
5. Tell your readers what you want them to do in your article's
signature file you include each time you send it out. Without
direction you won't get them to visit your web site or order your
products.They are waiting for your magic formula to make them richer,
healthier, or enjoy great relationships. Always offer something free
so you can get them to your site and get their email.
6. Target your article to your most profitable audience. Not everyone
will want your information, so include your audience in the title or
introduction. When you target your audience, you write more
compelling, focused copy that your readers will love. They will reward
you by checking out where your book is sold. Or where they can get
information about your service.
7. Eliminate all superfluous words such as adjectives and adverbs like
"ly" and passive verbs. Because of a lack of effort, novices ruin
their work with sentences full of "is" and "was" linking verbs instead
of bold verbs. Neither books, nor articles will sell with these
writing "slugs."
Keep these seven tips in mind, so that your article will bring your
best audience to your service, your web site, and your products.