List Building - Why Build An Opt In Email List Anyway?
Sankofa Literary Society Posting Home
Why build an opt in email list anyway? This question may seem quite
obvious but lets answer it anyway and set a good list building
foundation.
Time was when the internet marketer developed a product to sell online
and left his great sales page to sell the product to a large amount of
traffic, convert a percentage of them, and make lots of money.
That was then. In as much as you can send a lot of traffic to a
website sales page and expect to convert many, the reality is that the
average surfer moves through sites much faster, spending less time on
any web sales page. Whats this got to do with list building? Well, it
has been shown that it takes a potential buyer between 7 to 10
exposures to the product before a purchase is made. Think about it,
there are lots and lots of products out there.
So how can we use this information to our advantage? For starters it
opens up options. Let's look at them. We could continue to drive
visitors aka traffic to our websites and hope that our sales pages
will do a great job in getting them to buy first time round - in other
words rely on the powerful copywriting with all the psychological
triggers. The challenge here however, is that we have to come up with
fresh traffic each time. Traffic costs money. We must look for a way
to maximise the traffic that has already arrived at our website before
we lose them for good.
Now, what if we could by some means capture the name and email
addresses of our fast surfing visitors so we can follow them up later?
Makes sense. We could send them friendly reminders to re-visit our
site, perhaps once every few days, thus giving them the opportunity to
make the all important 7-10 or more visits to our site that can lead
to a purchase. Sounds like a great idea!
But how do we set about capturing our visitors details?
First of all we must design a lead capture page to capture the name
and address of each visitor. The visitors to this page shall have no
other option but to give their details or leave.
We must give them a compelling reason to leave their details - a free
gift worth having.
Once they accept our free gift, they are now subscribers. We now have
permission to send them reminder messages via our autoresponder (you
need to subscribe to one). The beauty of the autoresponder is that we
get to send reminder emails to them that go out automatically at
preset intervals.
These reminder messages will have the singular purpose of building a
meaningful relationship with our subscribers.
To maintain a meaningful relationship we must carefully craft each
email (at least 7-10) to ensure it has what our list wants.
Once we establish that we can be trusted to deliver good quality
information, then our list should immediately recognise our email
address and be eager to read the content and act on our
recommendations.
We are now in a strong position to send them to our product website
and expect a better response. A much higher response and conversion
rate than if we had sent them straight to our product website without
building a relationship.
Build a list. Build a relationship and get the right response. Build
an opt in list today.
About the Author
Claim Your Free 10 Part eCourse on List Building From Scratch at:
http://www.ListBuildingMission.com
Willi D is an expert author and marketer specialising in list building
and pre qualified traffic generation techniques.