Book that Appearance or Signing
Sankofa Literary Society Posting Home
Once an author finished that manuscript, submitted it to a publisher,
who accepted it and printed it, the proud writer holds it tenderly.
The work, however, is not over: The author can't sit back and watch
the royalties accumulate. He or she needs to publicize the book many
ways: one way is through signings. For those who don't know, a signing
is when an author appears somewhere to "sign" or autograph copies of
his or her book, another step in promoting a writer's business. Since
such occasions don't magically appear (although some authors have
publishers who help), authors need to plan signings or appearances as
carefully as they did their books.
As in any business, the product must be well constructed, with no
faults that would create problems for the consumer. Therefore, a well-
written book should be ready to present to the public. After the book
is written, published, and in hand, then promoting becomes the next
step.
Appearances in front of groups is one way. Are there writing groups in
the area? If the book is appropriate for high schools or colleges, an
author can send a flier showing his/her areas of expertise and offer
to speak or hold a workshop. One might offer to speak at church
groups, community activities, or writing conferences. Having a large
poster of the speaker's book on an easel beside or behind her is one
way to present the book. At the end of the speech, one can mention
that she has some of her books, give title, with her and will be
available to sell and autograph them after the meeting closes. Not
only may a few books be sold, but the author's name and book has
appeared in public.
Talk to local bookstores: Some will sponsor a signing. One of the
stores in my community doesn't have good turnouts for writers of adult
books, but if the author has a following as found by giving speeches
or workshops in the area, the owners will sponsor him or her.
Therefore, preparation may be necessary. I am working on making some
presentations and appearances to build a following.
Attend writing conferences and take advantage of autograph sessions. I
attended a book festival about two years ago. I had my first book in
hand as I took part in a panel discussion about writing poetry. I had
registered for a table during two sessions of signings. My name became
known to more people, and a few books were sold. I've joined a state
organization that is holding a conference just twenty miles away from
where I live. I will be attending and taking advantage of the
autograph party. My books will be in the bookstore manned by owners of
a local bookstore.
Look for community receptions or events for authors. Our city has an
authors' reception every year for local authors. I attended this year
with two books in hand for the signing opportunity after the
reception. I didn't sell many books, but I made contact with a major
state author who does book reviews. He will be reviewing both books,
which is always a help in promoting one's books. I also left books in
the society's book store on consignment.
To book a signing or appearance, read the newspaper, send out fliers
to advertise your willingness to give speeches or workshops, visit
local bookstores. Take advantage of local literary "happenings." No,
opportunities might not look for authors, but authors can find those
opportunities if willing to search. Promoting one's writing is a must
for building his or her business.
By Vivian Gilbert Zabel
After business and teaching careers, Vivian Gilbert Zabel has a
portfolio at http://www.Writing.Com with books Hidden Lies and Other
Stories and Walking the Earth at Amazon.com.
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