Swapnil
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to AdwordsPerformetrics
CTR(Click Through Rate)
Advantages-
if you have ctr of 50%or more you will be charged 50% of bid or
less.The high CTR will gain your ad higher position.
Solution to increase CTR:-
please dont develop funky ads that do not relate to your page where
you want traffic.
Be sure that you your ad contains material that is garunteed in page
or service.
If your page doest not meet that your ad have the user or visitor may
just bounce off.
Use google analytics to track your visitor where they come from,what
is my page efficiency.
Make your ads as simple as it can be.
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You may rather check the above second ad will gain more ctr than the
first ad.
This may increase visitor enthusiam to purchase your product or
service(if its attractive and true in what it is providing)
Your sales may increase,but more important you will gain high CTR.
The first ad will bounce off visitor from your page.And you will
loose....
So better make such ad that is revelant and simple!