Upcoming Reports Changes: August 19

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AdWords API Advisor

Jul 31, 2008, 5:08:57 PM7/31/08
to AdWords API Announcements
We want to give developer a heads-up about an upcoming change
affecting AdWords reports. If you retrieve reports via the AdWords
API's getReportDownloadUrl() or getGzipReportDownloadUrl() method then
these changes may potentially affect the data in your reports. These
changes impact a small number of columns and should not fundamentally
change the way you parse report data.

We plan on rolling out these changes on Tuesday, August 19.

The values returned by the following columns will be changing. Please
note that some of these columns are only available for reports
scheduled via the AdWords web interface, not the AdWords API, but
we're listing them here in case you use the AdWords API to retrieve
and process such reports.

* CustomerTimeZone: the time zone information will be returned as,
e.g., the previous "America/New_York" will change to "(GMT-05:00)
Eastern Time".
* Time aggregation columns: the columns representing the
aggregation time period (e.g. weekStart) will represent date ranges in
a different format. E.g. the previous "2008-06-01-2008-06-01" will now
be returned as "6/1/08 - 6/1/08".
* Keyword: values for category-based website criteria will change
from, e.g., "docvertical::3" to "Animals >> Endangered Species".
Values returned for keyword or non-category-based website criteria
should not change.
* Interactions: the name of reported interactions will change
from, e.g., "VideoPlayTime25" to "Video Play Reached 25%."

There are also fixes to edge cases in which values for the impressions
and the position preferences columns that were previously returned as
invalid values should be more accurate.

If you would like to test your application against these changes ahead
of time, please visit the AdWords web interface (https://
adwords.google.com/) and log in as an account in which you normally
would run reports. Visit the "Reports" or "Client Reports" tab, select
an existing report from the list, and when viewing the report, use the
"Export Report" button to download the report as a .xml file. This XML
should match the report XML that you will retrieve via the AdWords API
after the changes are put in place.
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