Phone Call Metrics

[Keriann]

Hey guys, 

So we've set up the "Calls From Ads" conversion in one of our accounts. However, when comparing to the Call Details report, we see that the "Calls From Ads" excludes the manually dialed numbers. So essentially in order to get the Total Calls, we need to add the "Calls From Ads" columns to the "Phone Calls Conv." column to get the true number of phone calls. Is there a way to pull in the "Phone Calls Conv." column into a CAMPAIGN_PERFORMANCE_REPORT, AD_PERFORMANCE_REPORT, or KEYWORDS_PERFORMANCE_REPORT? In the developer reporting page, I only see the option of a "Phone Calls" column which includes all calls, (under the conversion length time, clicks) basically metrics that aren't necessary for reporting. 

Any help would be appreciated.

Thanks,

Keriann

[Tyler Sidell (AdWords Scripts Team)]

Hi Keriann,

Assuming that you are have forwarding from the Google provided number, the result should appear in the Call Metric Call Details report.  The Call Status field will return Manual calls (labeled: GOOGLE_SEARCH).

Thanks,

Tyler Sidell

AdWords Scripts Team

[Keriann]

Hey Tyler, 

Thanks for the quick reply. Yes that was my work around. But that report is not available at the ad or keyword level. Is there anything in the works to get the other phone metrics columns (ie phone call conversions) in to the reports? 

Thanks,

[Tyler Sidell (AdWords Scripts Team)]

Hi Keriann,

I cannot speak about future releases but I will bring this information back to the rest of the team.

Thanks,

Tyler Sidell

AdWords Scripts Team