Activating ad copy according to certain weather conditions

[christia...@iprospect.com]

Hi team,

Our client would like certain ad copy to be triggered during certain weather conditions. I've seen plenty of bid adjustment scripts according to weather conditions but none about triggering ad copy or activating certain campaigns. Is this possible?!

Thanks,

Christian

[Anash Oommen]

Hi Christian,

Most of the weather scripts out there is based off https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather. That script adjusts the bids based on the weather of a location, but you can modify this script to make ad copies, activate campaigns, etc.

If you look at the applyRulesForCampaign method, you can see a block that looks like this:

if (evaluateWeatherRules(weatherConditionRules, weather)) {

  // your logic goes here

}

You can replace the call to adjustBids method to do whatever logic you want your script to perform.

Cheers,
Anash P. Oommen,
AdWords Scripts Team.