24/7 Bidding Frequency

[Ajay Chand]

Hello Experts,

I am trying to use 24/7 bidding script for one of my AdWords accounts. I am a bit confused with its Frequency setting. 

Would you guys please let me know that should I set any frequency (hourly or daily) or keep it blank as it designed to run hourly bid adjustment.

Please see attached screenshot.

Thank you in advance.

[Google Ads Scripts Forum Advisor]

Hello,

If you click on the dropdown, where you see 'Daily' in your screenshot, there will be an 'hourly' option. Please select that to run the script on an hourly basis.

Regards,
Matt 
Google Ads Scripts Team

ref:_00D1U1174p._5004Q1zqxln:ref

[Ajay Chand]

Thank you so much mate!

[Ajay Chand]

Hello Mate,

another question: does 24/7 bidding effect/affect automated bidding (target CPA & ROAS) campaigns as well? 

or it will play with Manual CPC campaigns only?

[Google Ads Scripts Forum Advisor]

Hi Ajay,

I'm not familiar with the 24/7 bidding script you're referring to. Can you please provide a link to the source code?

Thanks,

[Ajay Chand]

Hello Mate,

below is the URL with whole source code, please go through that and help me with your suggestions.

https://www.brainlabsdigital.com/24-7-bidding/

[Google Ads Scripts Forum Advisor]

Hi Ajay,

I am a colleague of Matt and let me provide support to your concern.

Moving forward to your question, setting of bid modifier for targeting platform using this third party script supports target CPA & target ROAS bidding strategies.

Let me know if you have further questions.

Regards,
Ejay

[Ajay Chand]

Thank you so much for your valuable feedback. I was just wondering how 2 automated bids can work simultaneously. As target CPA and target ROAS already automatized our bidding process whether it's demographics or scheduling. Won't these conflicts if run together. Sorry if I sound irrelevant but it's knocking my head since I thought to apply 24/7 bidding.

[Ajay Chand]

one last question does it support smart shopping campaigns as well?

[Google Ads Scripts Forum Advisor]

Hi Ajay,

The setBidModifier methods will work differently depending on which automated bidding strategy is used. Please see the device bid adjustment subsections in these target CPA and target ROAS articles. For target CPA, the actual tCPA value will be adjusted instead of the bid. For target ROAS, only the value of -100% to exclude the platform will be considered -- all other values will be ignored. 

Regards,
Matt

[Tibbe van Asten - Increase.nl]

Hi Ajay,

I've got a script for you, based on the 24/7 bidding script, with some upgrades: https://adsscripts.com/scripts/google-ads-scripts/247-bidding-2

Free for everyone to use, it comes with a few extra's, compared to the original:

• Bid adjustments per campaign
  In the original script you can define bid adjustments that are then the same for all campaigns. But not all campaigns perform the same at specific times. With this new script, the bid adjustments per hour are tailored to the campaign.
• Search and Shopping
  Instead of having to choose Search or Shopping, or use the script twice, you can use this script to make bid adjustments per hour for both search and shopping campaigns.
• Automatic calculation of bid adjustment
  In this new script, bid adjustments are automatically calculated based on the CPA. You no longer have to enter 168 bid adjustments in a sheet (or run the Heatmap script) and update it regularly. This new script combines both.

This script won't include smart bidding campaigns, as they will optimize themselves for better performance.

Hope this can help you!

Kind regards,

Tibbe van Asten

[Ajay Chand]

Hey Asten, thank you so much for this.