Advantages of Using Scripts vs other Possible Tools out in the Market

[Maria Hernandez]

Hi

I am part of a SEM team who has not that much knowledge of Java Scripts.

Before I jump to our R&D team to create it for us (or try to learn myself) I wondering if would be feasible to use them.

• What are the pros and cons to use Scripts vs other 'more marketeer friendly' tools in the market? 
  
• In terms of implementation/creation, how complex is to create scripts for an experienced developer?
  
• If you dont recommend scripts, what would be the tools that you would create to create AdCopies?
• Do the script allow you to connect with a third party source? We are aiming to update the Ads based in prices, for instance.

Thanks,

Maria

[oliviergratton]

Hi Maria,

• What are the pros and cons to use Scripts vs other 'more marketeer friendly' tools in the market? 
  

Pros: flexibility, automation and the ability to tie the script to other Google ressources such as Spreadsheets

Cons: You can only run the script on one account at a time. If you manage hundreds of accounts via MCC like I do, this is a drawback.

-It's made in Javascript, so the scripts will have to be maintained by people who are at ease with programming.

• In terms of implementation/creation, how complex is to create scripts for an experienced developer?
  

As a self-taught coder with limited experience, I was able to program most of my scripts very quickly. Experienced developer will find it easy. Just like any software, the big part isn't the coding, it's the training, testing, debugging, maintenance, documentation that take the most time!

• If you dont recommend scripts, what would be the tools that you would create to create AdCopies?

Cannot help you with that one...

• Do the script allow you to connect with a third party source? We are aiming to update the Ads based in prices, for instance.

Yes you can connect to a third party, although I would try to keep as simple as possible. If your project involves complex inventory system connections, you're probably better off with Adwords API and experienced developers.

Best,

Olivier