Discovery campaigns cost now including engagements

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Ilzemie

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Jul 17, 2020, 2:11:03 AM7/17/20
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Hi 

I know that the way in which Discovery ads cost are calculated changed since 1 July 2020. The total cost now includes Engagements (The first click on your ad in Gmail, for which you are charged). I have to pull the adgroup performance report on a Click Type level, which causes the cost to only include Headline click type cost. Is there a formula I can use to calculate the cost, without having to change the whole script to now not pull the data on a click type level? I've tried using the Avg. CPC and multiply by the number of  Engagements but this does not give the correct cost. Please help :) 

Kind Regards
Ilzemie

Google Ads Scripts Forum Advisor

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Jul 17, 2020, 3:26:40 AM7/17/20
to adwords...@googlegroups.com
Hi Ilzemie,

Thank you for posting your concern.

I would recommend reaching out to the product team to get suggestion on how to accurately compute the discovery campaigns cost with engagements. You may reach out to them via Google Ads Scripts Forum as they are more equipped to provide support to any product related concerns.

Feel free to reach out again to our team after getting a suggestion from the product team to check if there are corresponding fields in the reporting.

Regards,
Ejay
Google Ads Scripts Team

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