How to extract all imp data as url performance report style using Google Ads Script

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Hiroshi Takatoh

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Apr 6, 2020, 10:46:22 PM4/6/20

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Hello,

I'm trying to get all imp data as a URL performance report style using Google Ads Script. But we couldn't.

We have two questions related to it.

1. Can you extract as many impressions as Placement Performance Report in Url Performance Report using Google Ads Script?

Impressions via url performance report: about 657,652

Number of impressions in the Placement Performance Report: about 2,990,701

It looks like the url performance report does not include data without interaction such as clicks, but I want to get data on all impressions where advertisements were displayed

2. Is it possible to extract URL unit data in the placement performance report?

When you get placement performance report data via Google Ads Script, you can only get data on a domain basis. I want to get the granularity of the URL in the example below.

Domain: news.infoseek.co.jp

URL: news.infoseek.co.jp/topics/knuckles_20258

Thank you,

Hiroshi

Google Ads Scripts Forum Advisor

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Apr 7, 2020, 1:36:34 AM4/7/20

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Hi Hiroshi,

With regard to your first question, I am afraid that it is not possible to extract impressions from the Placement Performance Report in the Url Performance Report as the data/statistics of the 2 reports are accumulated at different levels. The Placement Performance Report aggregated its data at the placement criterion while the data of Url Performance Report aggregated based URLs where your ads have been displayed.

Furthermore, if you want to clarify the statement below, I would recommend reaching out the product team via the Google Ads Help Community as this is more product related and out of our expertise already.
"It looks like the url performance report does not include data without interaction such as clicks, but I want to get data on all impressions where advertisements were displayed."

Moving forward to the second question, just like in the interface, you can only retrieve the domain not the actual URL where the ads showed. You may also clarify this to the product team via the link above.

Hope this helps.

Regards,
Ejay
Google Ads Scripts Team