How to bid position in AdGroup level by label name?

[Peter Vretenička]

Please how should I adjust this script, when I need to bid the position only for AdGroups, that have labels named ,,bid2":  

var TARGET_AVERAGE_POSITION = 2;

var TOLERANCE = 0.1;

var BID_ADJUSTMENT_COEFFICIENT = 1.10;

function main() {

  raiseKeywordBids();

  lowerKeywordBids();

}

function raiseKeywordBids() {

  var keywordsToRaise = getKeywordsToRaise();

  while (keywordsToRaise.hasNext()) {

    var keyword = keywordsToRaise.next();

    keyword.bidding().setCpc(getIncreasedCpc(keyword.bidding().getCpc()));

  }

}

function lowerKeywordBids() {

  var keywordsToLower = getKeywordsToLower();

  while (keywordsToLower.hasNext()) {

    var keyword = keywordsToLower.next();

    keyword.bidding().setCpc(getDecreasedCpc(keyword.bidding().getCpc()));

  }

}

function getIncreasedCpc(cpc) {

  return cpc * BID_ADJUSTMENT_COEFFICIENT;

}

function getDecreasedCpc(cpc) {

  return cpc / BID_ADJUSTMENT_COEFFICIENT;

}

function getKeywordsToRaise() {

  return AdWordsApp.adGroups()

      .withCondition('Status = ENABLED')

      .withCondition('AveragePosition > ' + (TARGET_AVERAGE_POSITION + TOLERANCE))

      .orderBy('AveragePosition ASC')

      .forDateRange('LAST_7_DAYS')

      .get();

}

function getKeywordsToLower() {

  return AdWordsApp.adGroups()

      .withCondition('Ctr > 0.01')

      .withCondition('AveragePosition < ' + (TARGET_AVERAGE_POSITION - TOLERANCE))

      .withCondition('Status = ENABLED')

      .orderBy('AveragePosition DESC')

      .forDateRange('LAST_7_DAYS')

      .get();

}

[Thea Vega (AdWords Scripts Team)]

Hi Peter,

In order for the Bid to Position script to work only on ad groups with specific labels, you need to use filtering. Just add the below code snippet after return AdWordsApp.adGroups() on functions getKeyWordsToRaise() and getKeyWordsToLower().

function getKeywordsToRaise() {
  return AdWordsApp.adGroups()
  .withCondition("LabelNames CONTAINS_ALL ['INSERT_LABEL_NAME_HERE']")

  .orderBy('AveragePosition ASC')
  .forDateRange('LAST_7_DAYS')
  .get();
}

If you have further questions, feel free to contact us.

Thanks,

Thea

AdWords Scripts Team