Get keyword text without modifiers: [ ], " ", +

[Andreas M.]

Hi,

keyword.getText() returns the keyword string including modifier. There seems to be no easy way to get only the keyword text without the modifier.

e.g.
[shoes] => shoes
"shoes" => shoes
+new +shoes => new shoes

I just wanted to share my best practice for dealing with that topic using a regular expression:

function main() {
    var keywords = AdWordsApp.keywords()
        .withCondition('Status=ENABLED')
        .withLimit(20)
        .get();
    while (keywords.hasNext()) {
        var keyword = keywords.next();
        Logger.log(keyword.getText() + ' =>');
        Logger.log(kwTextWithoutModifier(keyword.getText()));
        Logger.log('\n');
    }
}

function kwTextWithoutModifier(keywordText) {
    return keywordText.replace(/(^|\s)\+|^\[|\]$|^\"|\"$/g, "$1");
}

It took me quite a while to figure it out... It should work for modified broads as well.

Please let me know if you know an easier way to deal with this.

Thanks,
Andreas