Ad Customizers

[Nico Las]

Hi guys,

I noticed that one of our competitors have an ad with this in the title:

Get Your Wednesday Deal Now

The Wednesday is changing every day to the correct day.

I”m assuming they did it with the ad customizers and I tried to learn about it in here:
https://support.google.com/adwords/answer/6093368?hl=en&ref_topic=6031980#type

But there’s nothing there regarding how to add days…

Anyone know how we can do that?

Thanks

[AussieWeb Conversion]

I'm going to hazard a guess that one of the attributes will be named DayOfWeek so the ad reads
"Get Your {=DataSetName.DayOfWeek} Deal Now"

Then they will be updating the business data feed daily
https://support.google.com/adwords/answer/7364396?hl=en&ref_topic=6031980

Regards
Nigel


[Vincent Racaza (AdWords Scripts Team)]

Thanks Nigel for your answer!

Hi Nico,

Are you using the AdWords UI or AdWords Scripts?

And yes, Nigel is correct. For that attribute that is changing daily, it seems that the Ad Customizer is being updated daily to reflect the day of the week.

Let me know if you have further clarifications.

Thanks,

Vincent Racaza

AdWords Scripts Team

[Martin Roettgerding]

Hi Nico,

This can be done with Ad Customizers alone. There's no need to use scripts or the API.

Just upload a feed with that looks like this:

DayOfWeek (text)

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Then in the shared library in AdWords, click on the feed. Click on columns > Attributes and make sure to include "Scheduling". Afterwards you can click on the cells and set the scheduling. Simply schedule the first row for Monday, the second for Tuesday, and so on.

Here's more on Ad Customizers: https://support.google.com/adwords/answer/6093368

Good luck :)

Martin

[Luca DL]

Hi Martin, 

Thank you for this info, I was actually looking to insert the name of the month every new month. Is this working with months too or is just for days?

Thank you

[Martin Roettgerding]

Hi Luca,

You can do this, too, with ad customizers, but the solution is a bit different. You'd have to use the columns for start date and end date instead of scheduling. This means that you'd need a new column for every new month (not just twelve). If you use Excel or something like this to prepare the spreadsheet and upload it later, it shouldn't be a problem to prepare this for the next 100 years or so...

HTH

Martin

[Hiroyuki Miyauchi (AdWords Scripts Team)]

Thanks Martin for your answer.

Hi Luca,

You may use Ad Customizers to insert key-value pairs in AdWords Scripts. In your scenario, you can have, for example, the word "month" as your data source and the actual value such as January, February, etc. as your ad customizer attribute value.

If you want the current month as your ad customizer value, then you may need to run the script every month to update its value.

Let me know if you have further clarifications.

Regards,

Hiroyuki

AdWords Scripts Team

[Luca DL]

Thank you very much Martin, I'll try that!

[Luca DL]

Hiroyuki, thank you very much for your instructions, I'll study how to insert key-value pairs in AdWords Scripts and try to make it work.